skip to main content
Got 2 minutes? I'd love your advice. Take the 2018 SlopeFillers Survey→

TV / Video
The Resort Video Series I’m Most Looking Forward to This Winter

divider image for this post

After a few weeks of more structured posts, it’s fun to highlight a few things I’ve really liked in the interim.

Last year, I said that the video series I was most looking forward to was “On the Lift With” from Alta.

This year, it’s “Our Story” from Aspen/Snowmass.

The Deal
First, let’s start with the trailer to get a gist of what is coming.

Six episodes, released weekly leading up to Aspen’s opening day, were co-produced with Vital Films and cover a handful of topics including:

Now, when you think about a series of resort videos released leading up to or through the season, a few others may come to mind. Most notably are those produced by Whistler/Blackcomb (apparently having slashes in your resort name is the first step to a successful video series).

Embedded was amazing and, in my book, will be tough to beat. To me, the best stories have a voice and Mike Douglas couldn’t have filled that role any better than he did.

That, to me, was one of the things that kept Whistler’s second series, the Wonder Reels, from really sweeping me off my feet.

The cinematography was amazing, but without that voice, it felt more like stock-looking ski porn that anything unique and truly compelling. Voice doesn’t necessarily have to be spoken, but without a character whose shoes you can wear for a few minutes, I’ve always found myself hitting the back button.

What I Like
What I really like about Aspen’s “Our Story” series is that it is focused, for the most part, around people. The cat drivers, the guy who started the champagne bar, the skier riding rails at the coal mine, etc.

We won’t know for sure how awesome each episode is until it drops, but when you combine the quality of Vital Films AND stories about people, the recipe sounds like a winner to me.

  • Michael Landau

    I am looking forward to seeing them, hope they tell the Aspen story I lived!

  • I’m looking forward to these as well.

  • Guest

    I think the saying goes, “there is more than one way to skin a cat.” sorry PETA, maybe it should be, “there is more than one way to ride a board”. I don’t know the goals of Aspen here, or who they are targeting, but it seems to me that from this preview that they are pretty much catering to people who already know that skiing / boarding this winter is going to happen for them. Lots of highlight around people who are experienced.

    If they are trying to attract those people, and get them to book travel to Aspen, or get Colorado residents to go to their resorts – this looks like a great series and could be a big win. I will for sure be tuned in.

    If they relate the stories of the employees and the contribution they make to the resort to stories of ordinary every day folks who bring families up, are new to snow sports it will be an even bigger winner.

    • You hit the nail on the head. There’s more to a ski area than vertical drop, detachable chairs, and annual snowfall. With #OurStory, a major focal point is on our employees and the work that they do to ensure that things like the run you ski on is pristine in the morning, the lesson you receive is world class, and that we’re environmentally responsible in doing all of this.

      Of course, there’s some sweet skiing / riding footage mixed in with a kickass soundtrack.

  • Gregg, thanks for the kind words. We’re EXTREMELY excited to release these episodes in a couple weeks, and trust me – they are looking amazing.

    From the start we wanted to make a video series about what makes us unique as a resort and community. Thankfully, our brand is fairly well known, but we really wanted to let people know what makes us tick. From our cat drivers, to the coal methane project, there are so many unique stories to tell. It REALLY was hard to narrow it down to just six.

    As far as consistency goes, partnering with Vital Films and Michal Menert to edit and score the project was a huge win. All the episodes look and sound like they flow together as one story. Matt (Vital Films) has editing skills that would put some hollywood guys to shame, and Michal is making some amazing music on the Pretty Lights label.

    I really hope you all enjoy the series. It has been incredibly fun to produce.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.

Take the 2018 ski resort social media marketing survey→