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The Top 50 Ski Resort Facebook Posts of Summer 2014…So Far

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  • July 25th, 2014
  • Gregg Blanchard

I did this at the end of the winter for Facebook, Twitter, Instagram, and Google+, but realizing that posting those after the fact may slightly diminish their value (at least for that season), I’m going to try a “so far” post for the warmer months (May 1 – July 24) and see what we find. [...]

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When I talk about embedding videos instead of linking to YouTube, this is a big reason why.

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  • July 23rd, 2014
  • Gregg Blanchard

I tweeted this yesterday but, with a desire to emphasize the point with more than 140 characters and a last-minute hole in the content schedule, wanted to point it out again. A while back I wrote a surprisintly controversial post about embedding rather than sharing. The core of the idea was: Instead of sharing links [...]

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If You Give Away a Ski Vacation, Why Not Ask for One More Piece of Valuable Data?

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  • July 21st, 2014
  • Gregg Blanchard

Since training my watchful eye on the ski industry I’ve seen a lot of really interesting vacation giveaways. All, thankfully, have required an email address to join along with a small list of other, valuable pieces of information. Things like: Address Age Family size But I wonder if we’re missing a big opportunity by adding [...]

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My Vision of the Future of Resort Email – Part 5: What Sandwiches Teach Us About Email Marketing

706
  • July 18th, 2014
  • Gregg Blanchard

This week I’m temporarily returning to my daily-posting roots to share my vision of how I see the future of resort email marketing. Enjoy. I think the best way to sum this all up is with an analogy. An analogy about sandwiches. So, starting now, imagine “sandwich maker” is another name for “email marketer”. Chapter [...]

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My Vision of the Future of Resort Email – Part 4: One Message Optimized for Each INDIVIDUAL Recipient

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  • July 17th, 2014
  • Gregg Blanchard

This week I’m temporarily returning to my daily-posting roots to share my vision of how I see the future of resort email marketing. Enjoy. Segmentation has been an amazing tool for marketers, but segmentation has a limit once we go past one dimension. We can send one email to all families and one to non-families [...]

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My Vision of the Future of Resort Email – Part 3: Connecting the Dots to Reveal the Reasons

631
  • July 16th, 2014
  • Gregg Blanchard

This week I’m temporarily returning to my daily-posting roots to share my vision of how I see the future of resort email marketing. Enjoy. Every action in marketing has two parts: an actor an at least one theme. For example, let’s say you see this photo on Twitter and click “favorite”. You were the actor, [...]

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My Vision of the Future of Resort Email – Part 2: Specific Messages Based on Reasons, not Offers

709
  • July 15th, 2014
  • Gregg Blanchard

This week I’m temporarily returning to my daily-posting roots to share my vision of how I see the future of resort email marketing. Enjoy. A 20% open rate on an email represents a few things, but in simple terms it’s a lesson that about 20% of the people you sent that message to found it [...]

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My Vision of the Future of Resort Email – Part 1: It’s Time to Play to Our Channel’s Strengths

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  • July 14th, 2014
  • Gregg Blanchard

This week I’m temporarily returning to my daily-posting roots to share my vision of how I see the future of resort email marketing. Enjoy. When we found out that Kim was pregnant, we decided to tell our families in person at Thanksgiving. Problem was, we found out in early October. So for two months conversations [...]

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