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EpicMix Autotweets: A By-the-Numbers Analysis of Vail Resorts’ Guests Sharing Their Moments

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  • January 28th, 2015
  • Gregg Blanchard

I’ve talked often about EpicMix. One of the pieces I’ve referred to most often in recent months is the sharing aspect of the platform. The fact that it not just gamifies skiing and breaks up the sport into piece of measurable content, but that the whole thing is designed to automate (or at least facilitate) [...]

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What if Resorts Took a Content Marketing Page from Today’s Ski Media Playbook?

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  • January 26th, 2015
  • Gregg Blanchard

I’m going to show you a screenshot in a moment and I want you to pay extra close attention to one thing: share counts. The screenshot is of the Freeskier home page as taken on Wednesday, January 21. But more than share counts I want you to look for a common thread between the most [...]

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The Most Useful Things I Know About Internet Marketing Distilled into Ten, Simple Lessons

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  • January 23rd, 2015
  • Gregg Blanchard

Ever since jumping into the world of marketing, my mind has acted like an early-stage hoarder: Slowly gathering little bits of insight here, some lessons from that project there, random thoughts after that thing with the guy in the place. In a way, it’s like marketing has become a giant word cloud in my head. [...]

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How big should that intro logo be on your resort’s next branded video?

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  • January 21st, 2015
  • Gregg Blanchard

Sometimes as marketers we search long and hard for big answers to big questions. A noble cause indeed, this quest persists while we ask ourselves dozens – maybe even hundreds – of small questions every day. So I use this word or that? Should this be green or blue? Should I add this sentence or [...]

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A Clever Tactic from Real SkiFi to Get Extra Video Views Long After the Initial Release

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  • January 19th, 2015
  • Gregg Blanchard

Real SkiFi has no lack of creativity when it comes to their skiing. But their marketing ain’t too bad either. Like many resorts, they release a steady stream of videos throughout the season. Typically, views spike at launch and then trickle in for the week or so follow before being buried by other, newer content. [...]

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My Take on the Simple, Clever Reasons Why Vail Sells Lift Tickets for $159

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  • January 14th, 2015
  • Gregg Blanchard

Aside from posting M-T-W instead of M-W-F, I took a very different approach to my posts this week. Little explanation, little intro, just a story about doughnuts, the same story retold about Vail, and the rest was up to your imagination. Part experiment, part hope that this would get us to think differently about these [...]

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A Simple Resort Marketing Story About Luxury Skiing, Lodging, and Really Rich People

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  • January 13th, 2015
  • Gregg Blanchard

On Monday I told a story. No intro, no explanation, just a strange tale about doughnuts and coffee and Normals and rick people. If you haven’t read that story yet, do it now. Done? Now, let me retell the story with all the metaphorical pieces in their place. Tomorrow we’ll discuss why I took this [...]

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A Simple Resort Marketing Story About Doughnuts, Coffee, and Really Rich People

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  • January 12th, 2015
  • Gregg Blanchard

Once upon a time there were two small towns on either side of the railroad tracks. The Normals lived in Normalville on the West side of the tracks. They lived normal lives, lived in normal houses, and drove normal cars. The Luxes lived Luxuryville on the East side of the tracks. They lived luxurious lives, [...]

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