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Photoshop for Scrappy Ski Marketers: Joe Myers Opens Your Eyes to the Beauty of Layers

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  • April 18th, 2014
  • Gregg Blanchard

When it comes to resort design, it’s hard to find better talent or a better dude than Joe Myers. Pick 10 of your favorite resort websites and chances are good a few of them (if not more) will be Joe’s handiwork. But rather than dazzle with the written word, Joe has created a series of [...]

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Think You Know Why SlopeFillers Succeeded? On May 14th You’ll Find Out Why You’re Wrong.

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  • April 16th, 2014
  • Gregg Blanchard

Throughout the nearly 1,000 posts on SlopeFillers I’ve sprinkled occasional bits of insight into why SlopeFillers worked. Why it succeeded. Why it didn’t just fade into the rest of the noise produced by the web. Like most stories there was a little luck involved, but everything was very intentional. Very deliberate. Every once in a [...]

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If Work Keeps People from Coming Midweek, What if they Could Come Skiing AND Work?

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  • April 14th, 2014
  • Gregg Blanchard

I haven’t asked a “what if” for a while. These aren’t quite to the “what I’d do” stage, but the idea has ticked my fancy without much progress for long enough that it was time to get more eyes on it. The initial idea idea actually came from our friends at Amtrak. Residency A few [...]

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Epic Race – Act III: How the Epic Race Lost Their Army of Brand Advocates

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  • April 11th, 2014
  • Gregg Blanchard

Once again, let’s back up for just a moment and revisit the rules. At each location, racers had to do a few things: Visit three, specific places on the mountain. Take photos at two of those spots (racers choose which). Record a 15 second video at the other (doesn’t have to be the last). Upload [...]

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Epic Race – Act II: The Marketing Rewards of 200 Racers Visiting 26 Ski Resorts

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  • April 9th, 2014
  • Gregg Blanchard

Let’s back up for just a moment to look again at what Vail had to gain from this race. The way I see it, the rules implied two goals. First, by requiring racers to create and share two photos and one video (photos on Facebook and the Epic Race site, videos on YouTube), Vail was [...]

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Epic Race – Act I: An Idea Worth $1,000,000 in Marketing…and Risk

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  • April 7th, 2014
  • Gregg Blanchard

It’s time we talk about the Epic Race. For the most part I’ve been silent on the subject. From my Colorado perch I’ve watch the idea unfold, the momentum build, and the critics rave. But I’ve also seen it almost completely backfire. With the winners’ paperwork signed and sealed, I think it’s time to talk [...]

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Photoshop for Scrappy Ski Marketers: Joe Myers Demystifies & Simplifies “Save for Web”

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  • April 4th, 2014
  • Gregg Blanchard

When it comes to resort design, it’s hard to find better talent or a better dude than Joe Myers. Pick 10 of your favorite resort websites and chances are good a few of them (if not more) will be Joe’s handiwork. But rather than dazzle with the written word, Joe has created a series of [...]

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An Open Letter to NASJA: Four, Simple Reasons Why I May Not Be Back in 2015

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  • April 2nd, 2014
  • Gregg Blanchard

First of all, thank you. I was invited to be on a panel at your meeting last week and was welcomed to stay for more which I thoroughly enjoyed. I loved hearing your stories and meeting your members. Though I still find it hard to believe Mount Snow wanted to detonate a nuc to create [...]

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