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Research Asked if Travelers Want to Watch Videos on YouTube or the Brand’s Website. And the Winner Is…

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  • October 29th, 2014
  • Gregg Blanchard

Something I’ve written about a few times now is the idea of embedding videos onto your own website and sharing that link instead of the link to YouTube or Vimeo. That way, you get the traffic (and control over visitors’ next steps) while clickers get the same content. One piece that was missing from that [...]

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Masters of Social, Masters of Email: Pinterest Understands the Purpose/Strength of the Medium

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  • October 28th, 2014
  • Gregg Blanchard

Wha?! A post on Tuesday? Halloween is Friday, so I moved that post to today. Capiche? Here’s the thing about websites: it’s easier to stay than to get there. Let me rephase if that’s not clear. Once I’m looking at my Twitter feed, my most likely action is to stay and scroll for a while. [...]

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The Reason Copyblogger Deleted Their Facebook Page is a Completely Brilliant Lesson in Content Marketing

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  • October 27th, 2014
  • Gregg Blanchard

A week and a half ago, Copyblogger deleted their Facebook page. As you might expect from such an action, the intrawebs sounded off on what they could have done differently, what they did wrong with their page and, most importantly, why leaving Facebook is such a big mistake. But who said anything about leaving Facebook? [...]

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My EpicPass Renewal Mailer Did Some Simple, Yet Very Interesting Math

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  • October 24th, 2014
  • Gregg Blanchard

I have an EpicPass. It’s true. And, so having, I also get EpicPass marketing. Aside from playing a game of marketing chicken with possibly false deadlines, I tend to wait and wait and wait on renewing my pass solely so I can see how they market to me along the way. A $20 price increase [...]

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The Lessons Behind Yesterday’s Facebook Engagement Numbers That Need a Closer Look

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  • October 22nd, 2014
  • Gregg Blanchard

Yesterday on the Stash I shared this chart that compared the length of a Facebook post to the like rate (likes/fans) it received broken down by post type. The takeaway was that shorter is better, but there’s much more to the analysis that I think is worth revisiting. Takeaway #1 – Photos Are Most Common [...]

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Why I Feel Our Biggest Marketing Opportunity is Also Skiing’s Biggest Competitor

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  • October 20th, 2014
  • Gregg Blanchard

Think back fifteen years – twenty-five if you’re old enough – and picture your family’s budget. Now, make a list of five big things that are on your budget today that weren’t on your budget back then. If you’re like the few people I’ve asked about this, your list might include the following: Smartphone Data [...]

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Angel Fire Follows Sierra’s Marketing Lead with Special Pass for Young Parents

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  • October 17th, 2014
  • Gregg Blanchard

As far as I can tell, Sierra have been the sole owners of The Parent’s Predicament pass concept. One pass that can be interchanged all day long between a couple so they can take turns watching their offspring and making turns. It’s simple, brilliant, and now available at Angel Fire New Mexico. The Debut The [...]

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[RESULTS] Where Should Clicking the Logo/Name on Your Resort’s Blog Take Your Visitors?

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  • October 15th, 2014
  • Gregg Blanchard

I’ve been curious about something for a while based on a simple observation from the time I spend regularly browsing resort blogs and then clicking on the resort name/logo in the nav area. After reading a post, I’m never quite sure where I’ll go if I click on that logo. Wanting more perspective than my [...]

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