Jackson Hole
 
 

A Probably Obvious Reminder About Today’s Place in the Resort Marketing Calendar

393
  • September 1st, 2014
  • Gregg Blanchard

Today is Labor Day in the US. It may be in other lands as well, but I can barely keep track of holidays in this country so forgive my ignorance if I overlooked a local celebration. In terms of gear, it’s [insert local ski sale name] down the road. In terms of data, this is [...]

Read full article»

A Quick Timeline of Vail’s Crazy Wedding Ring Story Full of Marketing Goodness & Amazing Coincidences

632
  • August 29th, 2014
  • Gregg Blanchard

Here’s the story. Vail found a wedding ring. So they asked the social sphere if they could help find the owner. We found a wedding ring under Sourdough Express Lift (#14). Inscription: "All my love, Sue." Help us find the owner! pic.twitter.com/FPa3ygDLeQ — Vail (@vailmtn) July 29, 2014 Local news outlets, seeing a good story, [...]

Read full article»

The State of Ski Resort Social Media Contests: Marketers at Three Mountains Weigh In

840

After chatting with Milena Regos at Out&About Marketing (formerly of Diamond Peak fame), we wondered how resorts were perceiving the success of their social media contests. I’ve weighed in on the results of the Epic Race (which is mentioned below, but I think you’ll find these first-hand perspectives very insightful. We wanted to give you [...]

Read full article»

Your Favorite Restaurant Doesn’t Sell “Food”, So Why Are You Trying to Sell a “Newsletter”

782
  • August 25th, 2014
  • Gregg Blanchard

An email address is currency. That’s one of the lessons I’ve learned in my years a web marketer. Just like a $5 bill, if you want someone to hand over their addy, you’ve got to give them something valuable in return. The problem is, most newsletter sign up form are all take, and no give. [...]

Read full article»

What Does a Marketer/Blogger Say for Post Number 1,000? A Fine Question Indeed.

567
  • August 22nd, 2014
  • Gregg Blanchard

I’ve thought a lot about this milestone and what deep life-lessons I could pass along. But, having written 428,915 words already (400,000 of which carry questionable value), I’ll keep it simple. Thanks. Thanks for reading. Thanks for commenting. Thanks for the kind words. …the feedback. …the guest posts. …the support. …the ideas. Thanks for welcoming [...]

Read full article»

If the Onion Wrote an Article About Small Ski Areas, it Might Go Like This

2869
  • August 20th, 2014
  • Gregg Blanchard

Small Town, NY – After 40 years in business, Mount Peakvalley, a community ski area located just outside of Small Town, NY, has been forced to close their doors when a widely covered and talked about crowdfunding campaign failed to raise the $100,000 necessary to repair a 1980′s era RoBLING SMCC (skier-memories-to-cash-converter). A quick tour [...]

Read full article»

How to Create a Social Referral Program for Resort Bookings in About an Hour

760
  • August 18th, 2014
  • Gregg Blanchard

For a long time I’ve been saying that the true power of social lies not in your own follower counts, but in the follower counts of your guests and followers. And, so being, the key lies in getting them to talk rather than just doing the talking yourself. This idea is manifested in a handful [...]

Read full article»

The Top 50 Biking-Related Photos Shared by Resorts This Summer on Instagram

1106
  • August 15th, 2014
  • Gregg Blanchard

I might do a few more of these keyword-specific lists this summer, but I’ll start here with the top cycling photos shared on Instagram this summer. These are photos that mention biking but, as you’ll see, there are a few non-cycling-related photos that snuck in there. As a default these are ranked by total likes. [...]

Read full article»