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Marketing That Made Me Act: Snowbasin’s Simple “Mountaintop Dining for Two” Print Mailer

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  • July 6th, 2015
  • Gregg Blanchard

One of the most valuable insights I ever get into marketing is when I find myself being influenced by marketing. In those moments (at least when I recognize them) I’ll stop, retrace my steps, and find out what happened between the marketer’s desk and my decision. Here’s one such route. Snowbasin Summer Mailer My wife [...]

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What Crazy-Successful Outdoor Events Can Teach Us About Growing the Ski Industry

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  • July 3rd, 2015
  • Gregg Blanchard

I’m sitting under a tree on a 90° day in Utah waiting for a bus dressed in my finest business casual. Why am I doing this? I’ll tell you. Recently I noticed that a lot of creative juices start flowing once I get out of the office. Specifically, when I travel. So I’m trying something: [...]

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Does the Concept of 4-Packs Need to Extend to Ski Resort Lodging as Well?

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  • July 1st, 2015
  • Gregg Blanchard

I have to admit, the pricing trends within the lodging world frustrate me a bit. More specifically, charts like this that show rate rising the further in advance you book. It’s one of the reasons Liftopia has been, in my eyes, such a positive force for good in an industry like ours that, without advanced [...]

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Dear Resort Marketers, When Your Designer Says “The Fold is Dead” This is What They Mean.

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  • June 29th, 2015
  • Gregg Blanchard

Right now there are dozens, perhaps even hundreds, of you who are somewhere between “let’s redesign our site” and “wow, that’s a great-looking redesign!” And, so being, you’ll be working with designers. And, so being, you’ll likely see their blood boil and/or steam exit their ears when you mention the “fold” in your meetings. “The [...]

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A Simple Approach from Telluride to Connect Online Marketing to Offline Transactions

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  • June 26th, 2015
  • Gregg Blanchard

I love Telluride’s website. There’s no hiding that. Not just for the aesthetics, but the marketing reasons behind them. It really is one of the more beautiful sites skiing has ever seen. But I recently learned about a feature used during their lodging booking process that made it even cooler. The Common, Different Thread Instead [...]

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How Many of Us Have Actually Used the Skier-Facing Platforms We Rely on Every Day?

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  • June 24th, 2015
  • Gregg Blanchard

Destination Summit was an awesome event, as usual. Also as usual, I took a few risks by breaking the mold of typical conference content. One such session was a group of four millennial marketers delivering a series of short, to-the-point analyses of how they have been successful marketing to their peers and, more importantly, why [...]

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Fifteen Resort Marketers and Designers Had a Blank Slate and 24 Hours – This is What They Created

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  • June 22nd, 2015
  • Gregg Blanchard

I love ideas. In fact, some of you know about my “ideas” folder where I’ve built a growing collection of 30+ web app, business, and marketing tool ideas. But the most exciting part of any idea is the moment it crosses that line from idea to thing. That’s why I loved the “24 Hour Design [...]

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Meerkat vs Periscope: Who is Winning with Resorts and Who is Winning Overall?

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  • June 19th, 2015
  • Gregg Blanchard

I think this matchup between Meerkat and Periscope is completely and utterly fascinating. Never before, at least that I can remember, has a new space been opened by two competing services in so short a time. In such a scenario, one can help but wonder: who is winning? Well, here’s what I’m seeing. Winning Overall [...]

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