Klout is measuring something, they say it’s influence, others aren’t convinced. As far as I can tell, they mostly measure reach and how effective that reach is. Whether influence is the right word for that isn’t that important. Try as they might, Klout can never be 100% accurate because the idea of “influence” is subjective. [...]
I’ve mentioned this before, but I recently read Dan Ariely’s book, “Predictably Irrational”. It’s a fascinating compilation of experirments that show us how there is a pattern to the illogical manner we sometimes (okay, often) make decisions. One of my favorite examples dealt with choosing a hotel in Rome versus choosing a hotel in Paris. [...]
I typically ride my bike to the office every day, but lately I’ve had to make a goal of 3 days a week as temperatures have already been below 0° F this month. Driving, however, has it’s perks. A few quiet minutes in the car each day allows me to once again do something I [...]
Back in the day (you know, a few years ago), I used to attend MarketingExperiements webinars religiously. I love the fact that, unlike other sources of marketing “advice”, they were backing their findings up with statistically significant data. They’d test everything – copy length, button size, logo placement, image type, etc. – to improve the [...]
Some people see knowing how to write code as an unnecessary add-on to their already “impressive” skill set. I see things a bit differently. I see it as awesome cross training for any and every resort marketer. Here are 5 reasons why. 1) Think Different This isn’t some homage to Apple’s famous ad campaign, this [...]
It’s the day after Thanksgiving and many of you are either bumpin’ chairs or getting ready to, so I figured I’d take it easy today. A little throwback to one of my favorite resort marketing videos of all time.
What a journey this has been. I’ve said it before, but I never expected SlopeFillers to last much longer than about a year. Yet, over three years later, I’m still here and I have a million people to thank for it. To hold with tradition, I want to be public about my appreciation. While the [...]
Time to highlight some simple marketing again. This time, it comes from Timber Ridge Lodge in Lake Geneva, Wisconsin. I don’t think I’ve ever featured any of their efforts before, but in the spirit of simplicity, I’ll tone down my yakking and jump right in: Thanks to shalynn h for the great 4 star review [...]