Copper Mountain
 
 

Pre-Roll Your Own Web Cam: Not a Bad Idea from Park City and Killington

365
  • December 19th, 2014
  • Gregg Blanchard

Whilst perusing the eye candy of early season snowfall and snowmaking recently, I came across a rather clever little distribution method for resort video. After clicking the webcam link on Killington’s website, I saw this: Which is this video if haven’t seen it. After clicking the “skip this ad” link, I saw the webcam I [...]

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I Love All the Resort Videos This Year, but There’s One Glaring Thing Missing

633
  • December 17th, 2014
  • Gregg Blanchard

Holy smokes, there have been some seriously awesome resort videos series released this year. Right when I think there aren’t any new vids coming, another one appears to tickle my marketing fancies. But, as I’ve watched I’ve also waited. Waited for a resort to do something that, at least to me, makes more sense as [...]

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Retail May Help Save Mt Ashland, Can it Save Other Small Areas as Well?

532
  • December 15th, 2014
  • Gregg Blanchard

With my love of small business, it may surprise you to learn that the group of ski areas I’m most critical of the little guys. The mom-n-pop hills. But in many ways this confession should be expected. It’s like chewing out the quarterback from your alma-mater and not giving too shakes about the guy playing [...]

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Places for Loyal Guests to Connect: Does Your Resort Need it’s Story in Softcover?

463
  • December 12th, 2014
  • Gregg Blanchard

As I’ve studied the crossover between social media and guest behavior, all signs seem to point to these new media outlets being a place for loyal guests to connect rather than creating significant numbers of new customers. But that has value and these channels can certainly increase loyalty. So, in that context of that idea, [...]

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Places for Loyal Guests to Connect: You Connect at Ski Shows, but Do You Need a Show?

423
  • December 10th, 2014
  • Gregg Blanchard

As I’ve studied the crossover between social media and guest behavior, all signs seem to point to these new media outlets being a place for loyal guests to connect rather than creating significant numbers of new customers. But that has value and these channels can certainly increase loyalty. So, in that context of that idea, [...]

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Places for Loyal Guests to Connect: Should Every Season Passholder Own a Resort Hoodie?

623
  • December 8th, 2014
  • Gregg Blanchard

As I’ve studied the crossover between social media and guest behavior, all signs seem to point to these new media outlets being a place for loyal guests to connect rather than creating significant numbers of new customers. But that has value and these channels can certainly increase loyalty. So, in that context of that idea, [...]

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How Long Does it Take to Find a Ski Resort’s Hours of Operation on their Website?

1001
  • December 5th, 2014
  • Gregg Blanchard

This questions is one I’ve wanted to answer for a while. It started with a single tweet that came across my radar wondering why it was so hard to find a resort’s lift hours on their website. Once I saw the complaint, it suddenly started popping up everywhere. Not, daily or even weekly, mind you, [...]

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One of the Simple Principles Behind Resort Email Campaigns That Get 60% Open Rates

905
  • December 3rd, 2014
  • Gregg Blanchard

When you look at the top performing email subject lines, a common thread comes into play: they are all transactional emails. Meaning, these are the emails that arrive a couple days before someone leaves for their vacation with helpful info on their reservation or stay and average 60% open rates across the entire industry some [...]

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