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My EpicPass Renewal Mailer Did Some Simple, Yet Very Interesting Math

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  • October 24th, 2014
  • Gregg Blanchard

I have an EpicPass. It’s true. And, so having, I also get EpicPass marketing. Aside from playing a game of marketing chicken with possibly false deadlines, I tend to wait and wait and wait on renewing my pass solely so I can see how they market to me along the way. A $20 price increase [...]

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The Lessons Behind Yesterday’s Facebook Engagement Numbers That Need a Closer Look

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  • October 22nd, 2014
  • Gregg Blanchard

Yesterday on the Stash I shared this chart that compared the length of a Facebook post to the like rate (likes/fans) it received broken down by post type. The takeaway was that shorter is better, but there’s much more to the analysis that I think is worth revisiting. Takeaway #1 – Photos Are Most Common [...]

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Why I Feel Our Biggest Marketing Opportunity is Also Skiing’s Biggest Competitor

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  • October 20th, 2014
  • Gregg Blanchard

Think back fifteen years – twenty-five if you’re old enough – and picture your family’s budget. Now, make a list of five big things that are on your budget today that weren’t on your budget back then. If you’re like the few people I’ve asked about this, your list might include the following: Smartphone Data [...]

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Angel Fire Follows Sierra’s Marketing Lead with Special Pass for Young Parents

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  • October 17th, 2014
  • Gregg Blanchard

As far as I can tell, Sierra have been the sole owners of The Parent’s Predicament pass concept. One pass that can be interchanged all day long between a couple so they can take turns watching their offspring and making turns. It’s simple, brilliant, and now available at Angel Fire New Mexico. The Debut The [...]

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[RESULTS] Where Should Clicking the Logo/Name on Your Resort’s Blog Take Your Visitors?

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  • October 15th, 2014
  • Gregg Blanchard

I’ve been curious about something for a while based on a simple observation from the time I spend regularly browsing resort blogs and then clicking on the resort name/logo in the nav area. After reading a post, I’m never quite sure where I’ll go if I click on that logo. Wanting more perspective than my [...]

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Matching the Medium to the Money: Looks Like Telluride Did, Maybe You Should Too

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  • October 13th, 2014
  • Gregg Blanchard

Marketing is full of channels through which to send messages. Some are more powerful than others. With the rise of social media over the last half-decade, I fear that at times we’ve created an imbalance in how funds are allocated toward the quality of content through these channels. Sometimes we put too much effort into [...]

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Using Skier Data and Sherpa’s Concept, EpicMix Just Rolled Out a Really Intriguing New Feature

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  • October 10th, 2014
  • Gregg Blanchard

Last year Copper Mountain rolled out an app and concept that was simple, clever, and as I discovered first hand, really effective. This year, their neighbors seem to have noticed because Vail Resorts has taken much of the same underlying concepts (automated assistance and guiding) to build a new, extremely intriguing product on top of [...]

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The Intrawest Passport is Back and With it a Simple Sales Page Worthy of a Closer Look

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  • October 8th, 2014
  • Gregg Blanchard

The Intrawest Passport is back. They’ve accompanied Round 2 with a sales page that, at first glance, looks like any other. But if you look closer there are some interesting decisions and lessons to glean. Let me see if I can explain. PIECE 1: Length The height of the page in pixels is shorter than [...]

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