Copper Mountain

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Making the Max Pass: New Technology to Drive the Sales Experience for a New Brand

817
  • March 27th, 2015
  • Gregg Blanchard

The MAX Pass came out of nowhere with a unique strategy built on new tech and designed based on lessons from the past. This week I’m covering three aspects of how this pass, sale, and brand came to be. Today’s perspective on the technology behind the scenes came from a quick screenshare and chat with [...]

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Making the MAX Pass: Colors, Logos, Brands, and Widgets – the Design(ers) That Made it Happen

881
  • March 25th, 2015
  • Gregg Blanchard

The MAX Pass came out of nowhere with a unique strategy built on new tech and designed based on lessons from the past. This week I’m covering three aspects of how this pass, sale, and brand came to be. Today’s insights on design actually comes from two sources. First, we’ll get some perspective on the [...]

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Making the Max Pass: How (and Why) Three Major Resort Operators Joined Forces

1310
  • March 23rd, 2015
  • Gregg Blanchard

The MAX Pass came out of nowhere with a unique strategy built on new tech and designed based on lessons from the past. This week I’m covering three aspects of how this pass, sale, and brand came to be. Today’s perspective on strategy comes from Intrawest’s CFO, Travis Mayer. – Gregg: How long has the [...]

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GBOP: Sometimes Selling a Product isn’t What Your Website Should Do

660
  • March 20th, 2015
  • Gregg Blanchard

I was once marketing a product that only sold in any significant numbers for three months out of the year. The rest of the year, interested visitors poked their nose through my site with behavioral patterns that clearly indicated interest, but no matter what I did, I would go weeks, sometimes months without an order. [...]

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It’s Here, My SlopeFillers-Long Dream Has Finally Been Built by Le Massif

1129
  • March 18th, 2015
  • Gregg Blanchard

Since the beginning of SlopeFillers, I’ve been playing with an idea I called, rather unexcitely, the Custom Website Experience. By letting the visitor tell you who they are, an engine behind the scenes would create a custom experience of information, copy, and offers that was perfectly relevant to their needs. Tremblant came close, but Le [...]

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TPP Update #5: Two Big Changes, Two Important Changes for Parenthood and Marketing to Me

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  • March 16th, 2015
  • Gregg Blanchard

What if I told you there is a place were beer doesn’t flow like wine? Where you won’t get judged for wearing something other than a trucker hat, puffy jacket, and flannel? Where $1,500 a month gets you a large home instead of a cramped apartment? I’m talking about a little place called Anywhere-but-Aspen. After [...]

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When I Say “Best Resort Marketing Ever” What Does That Really Mean?

1152
  • March 13th, 2015
  • Gregg Blanchard

Pushing “schedule” on this post leaves just one thing on my to-do list: send a collection of resort marketing highs and lows to the good folks at SAM for inclusion in the 2014/15 “Best/Worst” list. It’s a fun process and one I enjoy being part of each year. But I think it’s important to remember [...]

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The Snowshoe “Ridiculous Pass” Returned in 2015….and I Like it More Than Ever

2869
  • March 11th, 2015
  • Gregg Blanchard

It’s back. Or, rather, it was back. Now in its third year, Snowshoe’s Ridiculous Pass returned with a few interesting tweaks. But rather than tell you those tweaks, let me tell you what those tweaks led to. On the morning of February 17 at approximately 8:00am EST, Snowshoe’s servers cried uncle. Thousands and thousands of [...]

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