Do resort marketers need to be active on social media to market on social media?

I ask myself this question a lot. In order for a resort marketer to successfully market on social media, do they have to personally be active on social media? I’m gonna play a little back and forth with myself, but I’d love to hear your thoughts at the end. NO: One of the most important [...]

The Top 25 Ski Resort Tweets from May 2013

A little late on the draw (still May, right?), but it’s that time of the month again: the top 25 resort tweets from April 2013. As I mentioned last month, ranking is now by retweet rate (retweets/followers). The only filter I applied was the account had to have at least 500 followers. It does eliminate [...]

Resort Marketers Should Probably Follow Advice From a Book I’ve Never Read

I sometimes feel I do too much critiquing and too little suggesting. Like, somehow, I’m the 400 pound, mullet-sporting guy on his 3rd beer at the baseball game yelling at the 2nd baseman to hustle. So, every once in a while on a Wednesday I’ll try to balance the scales a bit and put my [...]

To Me, This is One of the Craziest Things About Social Media Growth

I’ve always been fascinated by the monthly growth numbers are in the “Industry Social Snapshot” on your right there. One aspect of them in particular has always piqued my interest, but, not satisfied with a point-in-time analysis, I crunched a few numbers. I’m writing this on May 16, 2013, so that’s the date I’m running [...]

Yet Another Reason EpicMix is a Really, Really Brilliant Marketing Tool

I sometimes ask myself if EpicMix came at the perfect time. Tracking your runs and vert is nothing new. I remember being offered the same with with my RFID pass at Solitude more than 15 years ago. But today’s skier seems to be in a perfect storm of situations that set up this resort tech [...]

If Your Resort Sends Emails, Look at This Slide Deck…Now

When I asked Joe Myers to do a guest post on email template design a while back, he came back with a two part masterpiece. When Joe was asked to present at Destination Summit, he came back with this. If his first version was a masterpiece, I think we may have to invent a new [...]

Today is the Day I Become the Trickiest Past Skier You’ll Ever Market To

If all goes as planned (which it never does), today is the day i’ll become a past-skier in your database that resides within a puzzle very few marketers have been able to crack. I’ll go from a young skier with time, money, and the ability to travel in one moment, to exactly the opposite in [...]

Till Death Do Us Part: Park City Pushes Passes with Clever Video Story

I really love the quality of video that’s coming out of Park City. Even more, I love the quality of story telling. A couple, married for 32 years but passholders for 35, plus each of their passes and some clever editing makes this the latest in a long line videos graced by Mike Thomas’ golden [...]