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Which Ski Resort Will be the First to…Give a Million Watch Wearers Something to Do with Their Tech

312
  • May 22nd, 2015
  • Gregg Blanchard

Aside from the value of the effort itself, being the first to do something carries an extra boost of PR value that normal innovation doesn’t. This week I’m hoping to get the “what can we be first at?” juices flowing with three, simple ideas. Early adopters are an interesting group. They often have a little [...]

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Which Ski Resort Will be the First to…Show Some Love to BTC’s Loyal Users

530
  • May 20th, 2015
  • Gregg Blanchard

Aside from the value of the effort itself, being the first to do something carries an extra boost of PR value that normal innovation doesn’t. This week I’m hoping to get the “what can we be first at?” juices flowing with three, simple ideas. Though I’ve been watching the Bitcoin phenomenon for a while, I [...]

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Which Ski Resort Will be the First to…Tap into a Device with 10,000,000 Owners

784
  • May 18th, 2015
  • Gregg Blanchard

Aside from the value of the effort itself, being the first to do something carries an extra boost of PR value that normal innovation doesn’t. This week I’m hoping to get the “what can we be first at?” juices flowing with three, simple ideas. There’s a demographic out there that many folks in the biz [...]

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GBOP: When Given the Choice Between Two Options, I Always Make the Same Choice

759
  • May 15th, 2015
  • Gregg Blanchard

This is another entry in my “Book of Principles.” To see where this all began, click here. For a full listing of all posts, click here. Years ago I started selling something that would eventually help put me through college. This “thing” was a home snowmaker. Some snowmakers can simply be plugged in and turned [...]

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A Less-Than-Big-Name Resort Made Some of the Most Impressive Videos of the Season

2039
  • May 13th, 2015
  • Gregg Blanchard

I’ve often waxed poetic on what it means for marketing to be not just popular or nice looking or clever or witty but great. One of the biggest pieces that often comes up is the effectiveness in changing behavior. In spreading a message. In teaching people about something in a way that gets them to [...]

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The Top 100 Ski Resort YouTube Videos of the 2014/15 Season

1703
  • May 11th, 2015
  • Gregg Blanchard

Okay, here’s how this list works. It’s the top 100 based on views that were uploaded between November 1, 2014 and April 30, 2015. Obviously, this favors videos that were uploaded earlier in the season. Also, there’s no direct way (at least that I know of) to know which videos were heavily promoted using paid [...]

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The Top 100 Ski Resort Instagram Posts of the 2014/15 Season

2465
  • May 8th, 2015
  • Gregg Blanchard

It’s that time of year again for the annual “top posts of the season” lists. We’ll finish with Instagram this week. Photos included are from November 1, 2014 to April 30, 2015 by North American ski resort Instagram accounts that had at least 500 followers when the post was published. Default order is like rate [...]

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The Top 100 Ski Resort Tweets of the 2014/15 Season

1620
  • May 6th, 2015
  • Gregg Blanchard

It’s that time of year again for the annual “top posts of the season” lists. Next up is Twitter. Tweets included are from November 1, 2014 to April 30, 2015 by North American ski resort Twitter accounts that had at least 500 followers when the post was published. Default order is favorite rate (favorite/followers at [...]

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