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Resort Marketers Sound Off on the Pros, Cons, and Tricks to Using Periscope at their Mountains

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  • September 2nd, 2015
  • Gregg Blanchard

Sometimes, when the stars align and pigs fly, I wise up and realize that the best voices to include in blog posts are the people on the front lines, not the guy sitting in a quiet office overlooking the garage. With more and more resorts using Periscope (I’m counting 37 as of August 18), I [...]

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Between Ski Utah and Vail Resorts, the Beehive State is Quickly Becoming a Feeder Paradise

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  • August 31st, 2015
  • Gregg Blanchard

There are a lot of 5th Grade Passport programs – Colorado, Vermont, and the NW Rockies to name a few – and there are now two states where K-5 kids can participate in Vail Resorts’ Epic Schoolkids program. But there is only one state with both: Utah. So why is this a big enough deal [...]

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ROOTS: The Story of Warren Ng, an Entrepreneur Whose First Stop Post-Acquisition Was a Ski Resort

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  • August 28th, 2015
  • Gregg Blanchard

With perhaps one of the more unique stories in the ski industry, Warren Ng was raised in Nebraska before later starting a successful company in Boulder, Colorado. After his startup was acquired, Warren did what perhaps no other entrepreneur has done: he became a marketing director at a ski resort. Find out why and how [...]

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The One Number That May Make EpicMix Time a Completely Brilliant Marketing Move…for Now

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  • August 26th, 2015
  • Gregg Blanchard

A few weeks back Vail Resorts announced that it was adding lift line wait times to their mobile app. It’s a simple move but one that reveals an extremely valuable number that, previously, could only be discovered by physically going somewhere. With the value of a ski purchase often based on the value one gets [...]

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The Addition of Stowe to Mountain Collective May be the Biggest, Most Important Yet

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  • August 24th, 2015
  • Gregg Blanchard

Last season highlighted a lot of things, but one of them was summed up nicely by a simple tweet. The East Coast is the best place to ski right now. http://t.co/Dp9hCuHFOP pic.twitter.com/3lA4HRABbN — TetonGravityResearch (@TetonGravity) February 9, 2015 This tweet (and article) sparked another, written by none other than the New York Times. It read: [...]

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Why Haven’t Resorts Adopted the One Support Tool I Use More Than Any Other?

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  • August 21st, 2015
  • Gregg Blanchard

Last year I purchased access to a VPS from a small, relatively unknown hosting provider for one simple reason. It wasn’t because of the price, it wasn’t because of the features, it wasn’t because of the brand’s reputation, it wasn’t because of reviews, it wasn’t because of sales copy, it wasn’t because of a really [...]

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With the World’s Eyes on Utah, Snowbird’s the Resort That Got Front and Center

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  • August 19th, 2015
  • Gregg Blanchard

Soon after I hit “schedule” on this post, the fifth stage of the Tour of Utah will begin in downtown Salt Lake City. A half-dozen years ago I had my pick of prime viewing angles at the finish line of the time trial. Then, just a few days ago, I stood against the barricades hundreds [...]

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How Close to Reality are Our Instincts About Why People Don’t Ski?

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  • August 17th, 2015
  • Gregg Blanchard

NOTE: I’m seeing this get picked up by non-marketing circles so here’s a quick disclaimer. This is not an exhaustive research project. It’s a very small sample addressing a very tricky question. It’s designed to act as the starting point for discussion and/or more research. It’s not the flawless truth so don’t take it as [...]

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