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How Gunstock Bought Priceless PR with Nothing but Burgers and Handrails

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  • September 19th, 2014
  • Gregg Blanchard

The Road Trip Challenge is back. If that means nothing to you, here’s the scoop from Freeskier: “After months of anticipation, FREESKIER’s 2014 Road Trip Challenge (RTC) is here. This year’s rendition of the bout features Team K2 battling Team Nordica all across New England in a scavenger-hunt-style contest, in hopes of earning the coveted [...]

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Three Reasons I Love the “I Coast Park City” Video as a Summer Marketing Tool

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  • September 17th, 2014
  • Gregg Blanchard

No beating around the bush to start this post, here’s the video. I think it’s completely brilliant and completely awesome. And I carry these thoughts for three reasons. Drama Not too much, but more than you’re used to from a resort video. A little competition, a little suspense, some dramatic music all pave the way [...]

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Learn vs Try: Maybe Our “Grow Skiing” Initiatives Have Been Missing the Biggest Step

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  • September 15th, 2014
  • Gregg Blanchard

Learn. It’s an important word. One our industry has relied on to fuel growth for quite some time now. After all, unless people learn, how can they become the valuable life-longers necessary to our success? But hidden in that word is something that may prevent thousands of people from joining our ranks. This gap is [...]

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Dear Ski Resorts, Don’t Make the Same Mistake I Did…A “Low”-Light from My Marketing Career

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  • September 12th, 2014
  • Gregg Blanchard

Once upon a time I was what most people call a “consultant” and/or “freelance” internet marketer. New clients came, new clients went. Some were small, some were less small, but none were really all that major. Considering I only wanted to work with small businesses, I suppose this is understandable. But one day a client [...]

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Breaking Down the Power (and Peril) of the “Lowest Guaranteed Price” Phenomenon

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  • September 10th, 2014
  • Gregg Blanchard

Let’s take a closer look at something we’re seeing more…and more…and more. At first it was just one resort, but this year I’ve already spotted a handful who have used that now familiar phrase – “lowest guaranteed price” – in their marketing messages. To get to the heart of the matter, we need to look [...]

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I Just Got an Email from Squaw Valley with a Totally Random Number…and I Love It

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  • September 8th, 2014
  • Gregg Blanchard

I just got an email from Squaw Valley…and I love it. Sometimes marketing feels exact, maybe too exact, too calculated, too polished. But that’s not how humans work. That’s not how we count down the days to the season. Occasionally, we get a break in the mundane and are reminding of the impending winter by [...]

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Is There Any Value in Facebook Check-ins as a Comparison Tool Between Ski Resorts?

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  • September 5th, 2014
  • Gregg Blanchard

Facebook checkins. To be fair, I often forget they exist. But exist they do. These days, the term “were here” and “check in” is synonymous (at least according to the Facebook api) and isn’t just a reference to actual check-ins, but also tagging the resort as well as a few other factors (though it’s been [...]

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TPP Update #4: Fooling Myself About Hobbies, Racking Up Ski Days…No Longer a Priority

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  • September 3rd, 2014
  • Gregg Blanchard

Welcome back to The Parent Project. When my daughter was born, I promised to share my “insider’s” perspective on what it’s like to be both a skier and a parent and the challenges our industry faces with this group. Here are #1, #2, and #3 as well. Once upon a time I was sitting in [...]

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