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This is Exactly the Perspective I Believe Resort Marketing Videos (and Messages) Need to Take

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  • March 4th, 2015
  • Gregg Blanchard

Two years ago a series was produced by SKITHEEAST that, the moment I saw it, make a buttload (technical marketing term) of sense. It’s called “Working for the Weekend”, and it’s back in 2015 for another round of episodes. Here’s the first: The Premise Here’s the story. Ben, a successful lawyer, works hard all week [...]

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Today Could be the Day Instagram Finds Itself in Spot #2 for Resort Social Marketing

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  • March 2nd, 2015
  • Gregg Blanchard

Instagram is growing like crazy. Still. Resort follower/fan counts on Twitter and Facebook are, as much as the word fits this situation, “maturing” with growth that is very similar to one another and very conservative even for the rapid way social media continues to filter through our society. But Instagram, that’s another story. They recently [...]

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Three Content Mini-Series, Three Mini-Winners from the Killington Marketing Crew

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  • February 27th, 2015
  • Gregg Blanchard

I love the big video series that have been dropping every fall. They’re awesome and worthy of every kind word they’ve earned from others or myself. But a requirement of resort series is not swinging for the fences, as it were. It doesn’t have to involve big budgets and massive launches that take over every [...]

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Did Violet’s Hardware + Software Home Run Create the Best Resort Webcam Ever?

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  • February 25th, 2015
  • Gregg Blanchard

As Tahoe struggles with another rough winter, a new technology has helped them put their best foot forward – whatever mother nature dictates that is. That technology is a webcam, but not just any webcam, it’s a system called Violet that uses professional hardware in tandem with customized, auto-HDR settings to account for changing light, [...]

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Hats Off to Tim Cohee for the Most Authentic, Well-Written Response to Low Snow

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  • February 23rd, 2015
  • Gregg Blanchard

Tim Cohee needs little introduction. And neither does his letter to China Peak skiers. A perfect blend of honesty, authenticity, and optimism, it’s some of the best – if not THE best – resort communications I have ever read. – Dear China Peak Supporters: First, let me say how incredibly appreciative we are at China [...]

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GBOP: If I’m Your Target and You Want My Attention, the Solution is Crazy Simple

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  • February 20th, 2015
  • Gregg Blanchard

This is an installment of my “Book of Principles”. For more info, click here. I’m a basketball fan (understatement). I also like to think about things (bigger understatement). So at college basketball games when I’m not vicariously living a dead childhood dream through the players on the court, I’m people watching and, even creepier, people [...]

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Why Camelback Turned Over Their Entire Social Presence to an Agency…and Why They Think You Will Too

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  • February 18th, 2015
  • Gregg Blanchard

Those of you who use the dashboards regularly may have noticed Camelback’s somewhat meteoric rise up the fan/follower growth and, more importantly, engagement charts. But here’s a little secret: between the hours of 9-5, Camelback hasn’t done a thing with their social accounts for over two years. Instead, they turned over everything – content, comments, [...]

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Goodbye Roomless Lodging Pages: GetSkiTickets Bridges Gap Between Tickets and Hotel Partners

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  • February 16th, 2015
  • Gregg Blanchard

GetSkiTickets has quietly, consistently been growing their service and client list. And, along with it, a few new features that are both simple and clever. For example, we’ve all seen lodging pages like this for resorts that don’t have lodging. Instead of their own rooms, they list nearby hotels. Sometimes this is advanced enough to [...]

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