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The State of Ski Resort Social Media Contests: Marketers at Three Mountains Weigh In

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After chatting with Milena Regos at Out&About Marketing (formerly of Diamond Peak fame), we wondered how resorts were perceiving the success of their social media contests. I’ve weighed in on the results of the Epic Race (which is mentioned below, but I think you’ll find these first-hand perspectives very insightful. We wanted to give you [...]

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Your Favorite Restaurant Doesn’t Sell “Food”, So Why Are You Trying to Sell a “Newsletter”

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  • August 25th, 2014
  • Gregg Blanchard

An email address is currency. That’s one of the lessons I’ve learned in my years a web marketer. Just like a $5 bill, if you want someone to hand over their addy, you’ve got to give them something valuable in return. The problem is, most newsletter sign up form are all take, and no give. [...]

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What Does a Marketer/Blogger Say for Post Number 1,000? A Fine Question Indeed.

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  • August 22nd, 2014
  • Gregg Blanchard

I’ve thought a lot about this milestone and what deep life-lessons I could pass along. But, having written 428,915 words already (400,000 of which carry questionable value), I’ll keep it simple. Thanks. Thanks for reading. Thanks for commenting. Thanks for the kind words. …the feedback. …the guest posts. …the support. …the ideas. Thanks for welcoming [...]

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If the Onion Wrote an Article About Small Ski Areas, it Might Go Like This

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  • August 20th, 2014
  • Gregg Blanchard

Small Town, NY – After 40 years in business, Mount Peakvalley, a community ski area located just outside of Small Town, NY, has been forced to close their doors when a widely covered and talked about crowdfunding campaign failed to raise the $100,000 necessary to repair a 1980′s era RoBLING SMCC (skier-memories-to-cash-converter). A quick tour [...]

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How to Create a Social Referral Program for Resort Bookings in About an Hour

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  • August 18th, 2014
  • Gregg Blanchard

For a long time I’ve been saying that the true power of social lies not in your own follower counts, but in the follower counts of your guests and followers. And, so being, the key lies in getting them to talk rather than just doing the talking yourself. This idea is manifested in a handful [...]

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The Top 50 Biking-Related Photos Shared by Resorts This Summer on Instagram

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  • August 15th, 2014
  • Gregg Blanchard

I might do a few more of these keyword-specific lists this summer, but I’ll start here with the top cycling photos shared on Instagram this summer. These are photos that mention biking but, as you’ll see, there are a few non-cycling-related photos that snuck in there. As a default these are ranked by total likes. [...]

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Cheesy? Maybe. Lame? Perhaps. Weird? Possibly. But effective as a marketing tool? Absolutely.

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  • August 13th, 2014
  • Gregg Blanchard

In our family’s pile of games in the living room, one of the more frequently used items is a deck of cards. Now, playing cards are an interesting thing. No? They’re designed to relate in multiple ways to all the other cards, but unique enough that there is only one of each card in the [...]

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These Two Mountain Bike Videos are Some of the Smartest Marketing Moves I’ve Seen This Summer

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  • August 11th, 2014
  • Gregg Blanchard

In many ways I think mountain biking has suffered the same fate as certain parts of skiing with the only diffrence being the route taken to reach this point. The extreme side of skiing is a relatively new aspect of the marketing message. On the flip side, the more hardcore side of mountain biking seems [...]

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