Copper Mountain
 
 

Need Fresh Design Ideas? Here are (Another) 100 Ski Resort Websites in Five Minutes

736
  • April 24th, 2015
  • Gregg Blanchard

I’ve done this a few times now, but with a gap of two years since the last round I figured another “100 Resort Websites” would be a good way to lead into (re)design season. This time, however, i did things a tiny bit differently. Instead of a random list, i did the same list as [...]

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The Massive Irony of Today’s Conference Scene: High Cost Equals Low Value

879
  • April 22nd, 2015
  • Gregg Blanchard

I can’t wait for Destination Summit. Seriously. It’s a ton of work, but it’s the conference I always hoped would exist for one, simple reason: The speakers don’t come from a corner office or a billion-dollar brand, they come from the front lines. It seems like a small tweak, but when you look closer it’s [...]

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A Simple Opportunity Just Opened Up for a Smart Resort Marketer to Do Some Serious Good

1659
  • April 20th, 2015
  • Gregg Blanchard

If one of you wants to endear your resort to the hearts of the most loyal, true, savvy skiers I’ve ever met (and honestly just good people), now is the time to act. SnowJournal, as of May 15, 2015, is going to be shut down. Unless, and that’s the key word here, unless someone steps [...]

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GBOP: The Marketing 1-2 Punch Behind Solving Part of a Customer’s Problem

925
  • April 17th, 2015
  • Gregg Blanchard

Years ago I was a freelance internet marketer looking for work. Despite plentiful traffic, I wasn’t getting new clients. Of the few clients I had, one said something really interesting to me one day. In not so many words, it went: “Gregg, I knew I needed to do something but wasn’t sure what. And even [...]

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What Can a Click Tell Us About the Best Day to Send Weekend Deals?

748
  • April 15th, 2015
  • Gregg Blanchard

Lately I’ve been fascinated by what a single click can tell me about the clicker. Sometimes the meaning is hidden behind the click, sometimes it’s requested. Either way, these little bits of info (and the opportunities for more) seem to be hiding everywhere in plain sight. Now, on that note, look at the days resorts [...]

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A Quick Take on Skier Expecations, Trainer Road, and Whether “Matching” is the Right Goal

874
  • April 13th, 2015
  • Gregg Blanchard

Expectations are a very, very interesting thing. They need to be high enough to match the requested price. But get them too high and you risk dissatisfaction. Take this tweet for example: @TrainerRoad the tri plans look fantastic! So much more detailed than I expected. Can't wait to get started! — Emma I (@egrrrl) April [...]

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My Next “Big Thing” – How I Plan to (Hopefully) Help Small Ski Areas Compete

3171
  • April 10th, 2015
  • Gregg Blanchard

Today I want to do two things. First, I want to announce something. Second, once announced, I want to ask for your help in making it happen because, quite honestly, I need it. But before I tell you what I hope to do, let me first tell you why I’m going to do it. A [...]

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My Fearless, Bold, Probably-Wrong Prediction About Vail Resorts’ Next Resort Acquisition

2101
  • April 8th, 2015
  • Gregg Blanchard

I’m going to write about something today that is almost certainly going to be wrong, but I’m going to do it for one, simple reason: reactions. Reactions, first, in the sense that I hope this starts a discussion. I’ve talked to dozens of you about this before, but I think a centralized discussion will be [...]

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