Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
- Q: Where do the longest-staying guests come from for Eastern and Western resorts?
- Q: Should you send season pass deadline emails the last day or day before?
- Q: What happens when you send an email to people who don’t open your emails?
- Q: How frequently are resorts posting on Facebook this year compared to previous years?
About
SlopeFillers is a blog and resource for resort marketers that provides ideas, inspiration and analysis for ski resort marketers. A new blog post is released every weekday covering trends and ideas and is accompanied by the ski resort social media dashboards. These dashboards are updated daily with more than a dozen social media metrics for every ski resort in North America and include industry rankings, averages, and a resort comparison tool.
BEHIND THE SCENES – Gregg Blanchard
SlopeFillers is a one-man-show run by marketer (and wannabe designer/developer) Gregg Blanchard. Gregg has been working in marketing and web marketing for more than 7 years as an internet marketing director, social media guy for a long list of projects, and owner/marketer of his own businesses. His love of the ski industry is trumped only by his love for his wonderful wife, Kim, and powder days at his home resort, Beaver Mountain.
BEHIND THE SCENES – Ryan Solutions
In Fall of 2011, Ryan Solutions got on board and supported the venture by acquiring SlopeFillers, hiring Gregg as their Director of Communications, and allocating time for Gregg to continue to publish and maintain the content the site was known for. Ryan Solutions is a Colorado-based database marketing agency that helps resorts communicate more effectively and efficiently with their guests.
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,009,964 | 672 | 1.52% |
| total fans | new yest | mo grwth |
| 5,140,237 | 1,698 | 0.66% |
| total views | new yest | mo grwth |
| 39,492,056 | 14,576 | 1.23% |
| total fols/+1 | new yest | mo grwth |
| 36,443 | 43 | 4.86% |
| avg score | was yest | 7-day |
| 45.47 | 45.60 | -0.78 |
| total fols | new yest | mo grwth |
| 332,164 | 253 | 2.64% |
| total page likes | new yest | mo grwth |
| 256,367 | 28 | 0.72% |
| total fols | new yest | mo grwth |
| 13,252 | 3,965 | 4.98% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
ABOUT: The nitty gritty. »
SPEAKING: So they say. »
TWITTER: @slopefillers »
EMAIL: Say "HI". »
