SlopeFillers is a blog and resource for resort marketers that provides ideas, inspiration and analysis for ski resort marketers. A new blog post is released every weekday covering trends and ideas and is accompanied by the ski resort social media dashboards. These dashboards are updated daily with more than a dozen social media metrics for every ski resort in North America and include industry rankings, averages, and a resort comparison tool.
BEHIND THE SCENES – Gregg Blanchard
SlopeFillers is a one-man-show run by marketer (and wannabe designer/developer) Gregg Blanchard. Gregg has been working in marketing and web marketing for more than 7 years as an internet marketing director, social media guy for a long list of projects, and owner/marketer of his own businesses. His love of the ski industry is trumped only by his love for his wonderful wife, Kim, and powder days at his home resort, Beaver Mountain.
BEHIND THE SCENES – Ryan Solutions
In Fall of 2011, resort and hotel CRM provider, Ryan Solutions, got on board and supported the venture by acquiring SlopeFillers, hiring Gregg as their Director of Communications, and allocating time for Gregg to continue to publish and maintain the content the site was known for. Ryan Solutions is a Colorado-based database marketing agency that helps resorts communicate more effectively and efficiently with their guests.