Last Thursday at 11:08am MT I got this email with the 2018/19 version of one of my favorite lodging offers: Zoom Rooms.
Now, you may be asking yourself:
“Why did Gregg say the exact minute he got the email? What difference does that make?”
A fair question indeed.
The reason I mention that time is because of the email I received at 2:49PM: just 2 hours and 41 minutes later.
I want you to look closely at that offer and ask yourself which element in the copy or image is the easiest for human beings – humans that are exposed to thousands of pieces of marketing each day – to ignore?
The answer? We’d probably all agree it’s:
But hurry, limited availability.
We’ve seen some variation of this claim thousands and thousands of times. As such, it sometimes becomes meaningless as a tool to inject urgency into your message.
That is, well, until it’s true.
I love this move from Boyne to not just say when the deal is available, but when it’s sold out.
It’s a nice combination of social proof and transparency that helps future messages by Boyne be taken just a bit more seriously by their audiences.
As much as I love Zoom Rooms, I love this follow up email even more.
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