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Email Marketing
I love Boyne’s simple Zoom Room follow up email.

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GREGG
BLANCHARD
       

Last Thursday at 11:08am MT I got this email with the 2018/19 version of one of my favorite lodging offers: Zoom Rooms.

Now, you may be asking yourself:

“Why did Gregg say the exact minute he got the email? What difference does that make?”

A fair question indeed.

The reason I mention that time is because of the email I received at 2:49PM: just 2 hours and 41 minutes later.

I want you to look closely at that offer and ask yourself which element in the copy or image is the easiest for human beings – humans that are exposed to thousands of pieces of marketing each day – to ignore?

The answer? We’d probably all agree it’s:

But hurry, limited availability.

We’ve seen some variation of this claim thousands and thousands of times. As such, it sometimes becomes meaningless as a tool to inject urgency into your message.

That is, well, until it’s true.

Simple, Smart
I love this move from Boyne to not just say when the deal is available, but when it’s sold out.

It’s a nice combination of social proof and transparency that helps future messages by Boyne be taken just a bit more seriously by their audiences.

As much as I love Zoom Rooms, I love this follow up email even more.



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