As we approach the end of yet another ski season, I wanted to proactively share season recaps from last season to share this inspire ideas for this year’s. I think these videos are not just a fun bit of content, but a simple way to do three things.
#1) Stay Relevant During Shoulder Season
They’re ready to move on, but content like this can keep your name on your guests’ brains even though the lifts aren’t spinning and summer activities are a few months away..
#2) Remember Their Own
In a small way I think they also can serve as a template for folks to mentally remember their own winters; tracing the highlights of their individual seasons.
#3) Only the Good
No season is perfect, but that doesn’t mean we have to remember the rainy days and ice. Videos like this reinforce the positive memories of skiing and the things we can use to mentally look forward to next season.
Here are a few of my favorites with a hat tip to Vail Resorts for some of the best of the bunch.
From record snowfall, epic powder days, happy faces and unbeatable memories, THANK YOU for making this winter season one of the best yet. pic.twitter.com/hHo9JTMVDf
— Sun Valley Resort (@sunvalley) April 24, 2017
— Northstar California (@Northstar_CA) April 24, 2017
Sad that it's over, but so glad that it happened. Thanks for a great season! pic.twitter.com/lt3ZOQ0ndg
— Boyne Mountain (@Boyne_Mountain) April 10, 2017
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