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TV / Video
A collection of 2016/17 recap videos for 2017/18 inspiration.

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As we approach the end of yet another ski season, I wanted to proactively share season recaps from last season to share this inspire ideas for this year’s. I think these videos are not just a fun bit of content, but a simple way to do three things.

#1) Stay Relevant During Shoulder Season
They’re ready to move on, but content like this can keep your name on your guests’ brains even though the lifts aren’t spinning and summer activities are a few months away..

#2) Remember Their Own
In a small way I think they also can serve as a template for folks to mentally remember their own winters; tracing the highlights of their individual seasons.

#3) Only the Good
No season is perfect, but that doesn’t mean we have to remember the rainy days and ice. Videos like this reinforce the positive memories of skiing and the things we can use to mentally look forward to next season.

Here are a few of my favorites with a hat tip to Vail Resorts for some of the best of the bunch.

  • Émile Lavoie

    Nice post.. love the recaps! Check out this one too!

  • Mark Framness

    Ironically, it is during the spring shoulder I think this can have the most value for marketers. Maybe I’m an odd-duck? Now is the time I’m planning my trips and skiing for next year, now is the time to get into my head. Also, I tend to be more excited about skiing at the end of the season than at the beginning. At the beginning of the season is when I’m thinking I’m not good or am starting to get bored with skiing and am sad about the reduced cycling (fishing, golf, whatever one’s summer activity of choice is) opportunities. However, at the end of the season I’ve had my trip, made decent turns on steep and deep runs. Now is the time when those memories are fresh and have me wanting more.

    I’m quite sure I’ll be watching ski pr0n well into summer and I’ll be working on next year’s trip.

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