This week I’m kicking off a project I’m calling “Roots” – a collection of audio interviews with resort marketers about who they are and how they got to where they are today. If you know someone you’d like to see interview in a future round, give me a shout. I’d love any suggestions you have.

Jared Winkler is the man running the marketing machine at Brighton Resort, Utah. I’ve always loved Brighton since I spent my second day on snow there in 1995. Throughout the years, I had seen Jared’s name pop up on KSL TV’s old Ski Utah show and Board the World. With just a few pieces of an intriguing story, I reached out and Jared was kind enough to share a busy morning with me last week. Here’s what he had to say.

On a side note, my desire to do this series was greater than my lack of interviewing skills. Please be patient as I (re)learn this skill :)

I haven’t written transcripts for these yet. If that’s something you’d prefer over the audio version, let me know in the comments section below.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.