Email Marketing (All)
Next Time You Send a Resort Email Campaign, Do This…Or Else
BLANCHARD
Next time you send an email campaign, try this little quiz to see if your message qualifies for a pretty powerful little add-on:
Q1: Are you sending to more than 1,000 people?
Q2: Would you like future campaigns to perform better?
Q3: Can you free up two-minutes of time each week?
If you answered YES to those questions, I’d encourage you to ask yourself one, final question…
Then why in aren’t you split testing every email you send?
It takes 2 minutes of your time to setup a super-simple split test and learn one, unique lesson at a time about the way your skiers, guests, and prospects behave.
Yet a very small number of resorts are doing it with any sort of regularity. I’ll stop here and save you two minutes of reading time so you can set one up right now.
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
Get the weekly digest.
New stories, ideas, and jobs delivered to your inbox every Friday morning.