I’ve been watching the web cams closely. Nervously.

But not the cams at nearby Snowbasin or down the road at Brighton, I’ve been hitting refresh on a single view more than 2,000 miles away.

It’s the camera that points toward Superstar at Killington, home of this year’s world cup race.

Gutsy
I love this effort to bring the world cup to Killington. It’s gutsy, bold, and certainly on brand with The Beast moniker the resort wears with pride.

But I love their marketing effort even more. From my persective outside their market, my favorite aspect has been video:

That video above is the perfect example because with the biggest show in decades coming to town, they didn’t abandon their tone, they built on it.

Perhaps that sounds obvious, but FIS and “The King of Spring” aren’t exactly two peas in a pod. But faced with such stark contrast, again, they didn’t try to be something else, they wrapped this event right into who they are.

I love that.

But I also love these.

Think about all the things they’re getting from these roundtables:

• Transparency, emotion, and honesty from management.
• Highlighting everything that goes into the event.
• A vicarious connection to the top.
• A peek behind the marketing and operations curtain.

This is one of the best bits of content I’ve watched in a while and it’s fun to see the emotion and investment in the voices of Killington’s management team.

But coolest of all, I thought, was this behind-scenes-look at the trophies being hand-blown by Vermont artist.

This is such incredible content and reinforces the thought and care and emotion that Killington have put into every aspect of this event and it’s marketing messages.

One of Many
It’s tough to get the full view of their efforts from my obscure perch in Utah, but even still I was amazed how much good, solid marketing and communications have come through my feeds in recent months.

From a well delivered message through local media…
WCAX.COM Local Vermont News, Weather and Sports-

To bringing famous names out on the course for a quick shoot/tour…

Glad to have @MikaelaShiffrin stop by and check out the Superstar snow. See the @usskiteam star in action here in 10 days! #beastworldcup pic.twitter.com/1vxArJJRbn

— Killington Resort (@KillingtonMtn) November 16, 2016

And managing to go all-in on the course…

Fifteen days away. #beastworldcup

A photo posted by Killington Resort (@killingtonmtn) on Nov 11, 2016 at 4:08pm PST

While still maintaining a key pillar of their brand by being the first to open.

Good to be back on snow. #beast365 #longestseasonintheeast #dayonedayfun

A photo posted by Killington Resort (@killingtonmtn) on Oct 25, 2016 at 5:48pm PDT

It’s all incredibly smart, well-executed work all around.

So, Killington, I tip my hat to you. We’ve always known you have one of the most talented teams around, and now we’re seeing what that team does on a big, exciting stage.

Congrats and good luck this weekend.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.