In the sidebar of the SlopeFillers site there has always been a simple mantra for my efforts.
SlopeFillers publishes new ideas, analyses, and insights into ski resort marketing.
I draw your attention to this fact because those three points are my goals. And, so being, it means that other things are not.
As you read SlopeFillers in 2015, keep in mind three things.
#1) I Don’t Share Everything
If I’ve interview you in person, there’s a good chance you’ve heard me say something like, “Are you sure you want me to write about this?” or “Don’t tell me your secrets, only share what you feel comfortable sharing.”
Every time I write a post I ask myself a simple question: If it were someone else writing about me, would I want this shared? If the answer is no, I don’t publish. It’s that simple.
#2) Sharing Secrets is Counterproductive
I do this because I believe that sharing marketing secrets would be counterproductive. If every hidden tactic were suddenly revealed and explained and adopted, they’d slowly (or quickly) lose their power.
I’ve seen it happen in my own marketing many times and don’t want to facilitate that in the least. As the quote goes from one of my favorite movies, “When everyone is super…no one will be.”
#3) There are More Important Things than Pageviews
One of my biggest pet peeves is a sentence preceded by, “I probably shouldn’t tell you this, but…”
If someone tells me in confidence about some piece of news in resort marketing (big or small) or some thing that worked really well for them, that’s as far as that goes. There are many things that you’ve shared “just between us” that my wife hasn’t even heard.
I’m in a position where a lot of juicy tidbits somehow land on my desk, but there are more important things than pageviews.
One Last Thing
One thing I haven’t addressed is stuff you simply don’t want me to write about even if we haven’t talked.
If there is ever a campaign you launch that you specifically would like to keep off the SlopeFillers content calendar, just let me know. Seriously. I won’t tell a soul.
You have my word.
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