This questions is one I’ve wanted to answer for a while. It started with a single tweet that came across my radar wondering why it was so hard to find a resort’s lift hours on their website.
Once I saw the complaint, it suddenly started popping up everywhere. Not, daily or even weekly, mind you, but regular enough that I started to wonder how hard it could really be.
With such a common question (and one I’ve often had while traveling), I looked for an answer.
The Challenge & Rules
So, I generated a list of 25 semi-random (see below) United States (to avoid french) ski resort website URLs, pulled out the stopwatch app on my phone, and decided I’d time myself finding each resort’s lift hours.
With each, I gave myself a few rules:
After a half an hour I had my data.
Good & Bad
Here’s how it looks.
Let me also note that I did NOT include two resorts whose hours I never actually found. On both I went through over 20 pages looking for the hours and came up empty.
Those pages included zooming in on trail maps, internal site searches, and any other straws I grasped at after spending 5+ minutes of their sites.
Now, keep in mind that I’ve looked a hundreds of resort websites thousands of times, so I’m not exactly a perfect subject to study. And after finding hours on a dozen or so sites, I realized I was getting slightly better at knowing where to look, so treat those numbers as low estimates.
But as I started going through the site I realized the same question could be asked of a number of things:
The list goes on. I don’t have time to find averages for each, but the only number that really matters is yours and your site analytics likely have the answer. With seasons starting up left and right this week, might be worth a look.
On Monday I talked about the future of resort website design being optimization. This is one of those examples that doesn’t take a full overhaul to fix and improve.
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