Groupon continues to roll along. Some marketers say that only desperate businesses use such a scheme, other claim it can find a happy home in just about any marketing plan. I’ve identified resorts that are using it, shared the possibility that is could be very bad for resorts and their skiers in general, but today I want to look solely at the numbers.

When you put up an offer on Groupon, whatever you list the price at you can expect to get about half of that for every sale you make. A $50 lift ticket, sold for $30, will get you $15 at the end of the line. Listed below are 16 lift ticket offers that have been listed on Groupon.

Who won? Who lost? You decide.

AVERAGES

Average Cost of Original Pass: $67.19
Average Discount: 47%
Average Revenue per Sale (after Groupon’s cut): $18.10
Average Total Item Sales: 996.5
Average Total Revenues Paid to Resort: $15,834.22
.

INDIVIDUAL RESORT FIGURES

Smugglers Notch
$64.00 @ 41.00% off = $38.00
542 sold * 50% = $10,298.00
http://www.groupon.com/deals/smugglers-notch

Homewood
$91.00 @ 51.00% = $45.00
339 sold * 50% = $7,627.50
http://www.groupon.com/deals/homewood-mountain

Killington
$82.00 = 33.00% = $55.00
3165 sold * 50% = $87,037.50
http://www.groupon.com/deals/killington

Manning Park
$35.00 = 57.00% = $15.00
641 sold * 50% = $4,807.50
http://www.groupon.com/deals/manning-park-resort-1

Jay Peak
$69.00 = 35.00% = $45.00
228 sold * 50% = $5,130.00
http://www.groupon.com/deals/jay-peak-new-york-city

Alyeska
$25.00 = 52.00% = $12.00
4663 sold * 50% = $27,978.00
http://www.groupon.com/deals/alyeska-resort

Waterville Valley
$69.00 = 42.00% = $40.00
278 sold * 50% = $5,560.00
http://www.groupon.com/deals/waterville-valley-ski-resort

Mt Crescent
$34.00 = 50.00% = $17.00
566 sold * 50% = $4,811.00
http://www.groupon.com/deals/mt-crescent-ski-area

Toggenburg
$45.00 = 56.00% = $20.00
936 sold * 50% = $9,360.00
http://www.groupon.com/deals/toggenburg-mountain-winter-sports

Burke
$52.00 = 46.00% = $28.00
598 sold * 50% = $8,372.00
http://www.groupon.com/deals/burke-mountain

Campgaw
$34.00 = 50.00% = $17.00
495 sold * 50% = $4,207.50
http://www.groupon.com/deals/ski-campgaw-north-jersey

Bretton Woods
$74.00 = 39.00% = $45.00
1990 sold * 50% = $44,775.00
http://www.groupon.com/deals/bretton-woods-ski-area

Snowshoe
$158.00 = 50.00% = $79.00
134 sold * 50% = $5,293.00
http://www.groupon.com/deals/snowshoe-mountain-resort-columbus

Sunday River
$79.00 = 51.00% = $39.00
660 sold * 50% = $12,870.00
http://www.groupon.com/deals/sunday-river-ski-resort

Keystone
$85.00 = 47.00% = $45.00
465 sold * 50% = $10,462.50
http://www.groupon.com/deals/vail-resorts

Kirkwood
$79.00 = 51.00% = $39.00
244 sold * 50% = $4,758.00
http://www.groupon.com/deals/kirkwood-mountain-resort

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.