There are a few YouTubers I follow on a semi-regular basis.

Some are solely for their content (like the guy building a cabin in the Ontario woods without power tools) while others have massive followings, talk about semi-interesting stuff (at least to me), but have really unique storytelling skills and I love this combination of narrative and style.

I’d put Casey Neistat into that boat, MKBHD for sure, Mark Rober is near the top, but as of late another has been addition: Peter McKinnon.

Good (Crazy Talented) Dude
I think the best way to describe Peter is that he’s just a good dude. A family man and an optimistic judger of others’ talent (a “#fail”-free zone), he’s also really really good at what he does.

That thing being shooting and editing videos. And he’s built his following on sharing that knowledge with the masses. One such shared-bit-of-knowledge is what I want to talk about today: the actually-somewhat-interesting “Boomerang” effect.

To put some context behind this rambling mess, despite the incredible popularity of the effect I’ve never been a huge fan of boomerangs. You may remember, however, that I am a huge fan of the wide shot (which is why I used the same shot of Ragged in most of my mockups). One of the reasons I love the wide-shot is because it’s not only an inspiring visual but one that connects all the different pieces of your resort’s story – the mountain, the village, the view, the lodging, the skating rink, etc. – into a single image.

What’s awesome about this particular application “boomerang” effect is how well it combines the guest’s perspective and place in the story with that wide-angle shot. For example, these aren’t filmed at resorts but you’ll quickly get the idea:

A post shared by Contour Aerials (@contouraerials) on Jul 7, 2018 at 7:54am PDT

A post shared by Georg Kvalsvik (@georgkvalsvik) on Jul 7, 2018 at 2:11am PDT

Too hot in the sun? Try some Lyngen Alps Ice #ultraunterwegs in #lyngenalps #boomerang #cooldown #summerinthecity #pmdroneboomerang @agnesarna @jim_panter @petermckinnon

A post shared by Ulrich Trauzettel (@ultraunterwegs) on Jul 6, 2018 at 10:28am PDT

See what I mean? It takes someone in the resort experience and, in a few short seconds, it pulls back and shows how big, broad, and inspiring the rest of the story could be.

If you’ve got a drone and know the configuration, if you’ve got a mountain…maybe this content style is worth a look.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.