GetSkiTickets has quietly, consistently been growing their service and client list. And, along with it, a few new features that are both simple and clever.

For example, we’ve all seen lodging pages like this for resorts that don’t have lodging.

Instead of their own rooms, they list nearby hotels. Sometimes this is advanced enough to have some form of referral reward for the resort. Usually it’s not.

Enter GST
So here’s what GetSkiTickets did that I thought was really clever: they worked with Inntopia to both white label YieldView (to pull in a ski area’s GST inventory), but also integrate with Inntopia’s clients so their lodging could be purchased along side these lift tickets.

Here’s a quick walk-through I did from my phone starting from Cooper’s main website.

#1) Search Lift Tickets
As you’d hope, tapping the “lift tickets” icon took me right to YieldView where I could select the days I needed.

#2) Add to Cart
Again, the next couple steps are, as you’d expect, fairly normal and straightforward.

#3) Search Lodging
This is where it gets good. After I book my tickets, I see a lodging search box just below my itinerary as I would with Inntopia’s typical YieldView system…

…, but instead of searching rooms at that area (that don’t exist), it lets me search (and book) opted-in Inntopia-powered properties located near the ski area.

No lodging necessary to book a full ski vacation right from the lift ticket flow that starts on the resort’s website.

Simple, Clever
I love this simple approach of bringing GST inventory onto the site, integrating with Inntopia’s other clients and products, and making a ticket+lodging purchase experience that can be used by every ski area, not just resorts with their own rooms.

Well played, Brandon and GST crew, well played.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.