Till Death Do Us Part: Park City Pushes Passes with Clever Video Story

I really love the quality of video that’s coming out of Park City. Even more, I love the quality of story telling. A couple, married for 32 years but passholders for 35, plus each of their passes and some clever editing makes this the latest in a long line videos graced by Mike Thomas’ golden [...]

Top 100 Most Viewed Resort YouTube Videos Uploaded During the 2012/13 Season

Now that a couple months have passed between now and the end of last season, I thought I’d take a look back at the most viewed YouTube videos that were uploaded between November 1, 2012 and March 31, 2013 (list current as of May 28, 2013). 1) BEAR MOUNTAIN Scott Stevens and Joe Sexton Bear [...]

Forty-Eight Reasons I Absolutely Love Squaw Valley’s End-of-Season Video

“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.”  A lot of “season in review” videos are coming out these days. Some are very well made, with beautifully show footage editing into a fast-paced, entertaining summary of the [...]

Need to Highlight Terrain Parks? Park City’s Featured Feature Gets it Right

Terrain parks are a huge focus for a lot of mountains. Park City is no exception. With a long line of pros calling their jump lines home and a infinitely long list of amateurs hoping to follow in the footsteps of their XGames heroes, Park City has chosen video as the medium of choice for [...]

Market the Job, Market the Mountain? Resort Content Focuses on Employees

A resort has a complex tale to tell. A story of snowmakers, groomers, dishwashers, lifties, and three dozen other titles who act like cogs in the machine of ski resort operations. While we occasionally get a glimpse behind the scenes when you share a triple-chair ride with a ski patroller or pass-scanner when the lift [...]

Liberty’s Mini Reality Show “Trails to Rails” Returns with Stronger Story

A little over a year ago, I shared a simple video series Liberty University Snowflex had created that simply and easily accomplished three goals: First, it was an engaging, but triumphant, story about learning to ski Second, it was a testimonial of the power of ski school Third, it created a couple dozen new skiers [...]

Simple Solution at Sugarloaf Kills Two Marketing Birds with One Stone

“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.” You need music for an marketing video you’re creating. You need to promote an upcoming concert at your mountain. Why not do this (skip to 1:36)?

The Resort Video Series I’m Most Excited About: “On the Lift With”

Alta is amazing. Simple as that. As you may know, I typically spend my mountain time on a board, but I love the fact that Alta remains skiing only. The vibe, the history, the mountain, it all comes together to create perhaps my favorite resort and brand. There’s a reason i used to sleep in [...]