I love wide-angle shots that show the full resort from a beautiful, unique, all-encompassing angle.

Twilight Tuesdays. pic.twitter.com/Ux995RyWbj

— Sunday River (@sundayriver) December 28, 2021

But I also love how in the last few years resorts have started using FPV-style drone footage to capture unique angles of the experiences they offer.

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A post shared by Aspen Snowmass (@aspensnowmass)

So I suppose it’s not surprise that I love a recent video from Steamboat that:

• Starts with a beautiful, wide-angle shot of their upper mountain and views
• Zooms in to a short sequence of FPV / follow cam of three mountain bikers
• Then pulls back out to highlight the views once again

Is one that caught my eye.

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A post shared by Steamboat Resort (@steamboatresort)

Content can be challenging. It can feel like you’re constantly thinking of new ways to say the same thing. But I love how this video simply combines two elements that have worked well independently – the wide-angle and FPV video – to create something that tells that story in a new way.

And given attention spans and the competition for those eyeballs, sometimes a little bit of novelty – a new angle, a fresh perspective, a change in pace – can go a long way.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.