So far this season I’ve seen thousands of photos and videos from resorts.
Among those, only a small handful have really stood out as unique, compelling, and a story that inspires me to act.
Within that handful, half have the exact same angle.
I love the wide shot. Zooming out a bit, showing the resort as a whole, timing it for great lighting, and sharing far and wide is a strategy I can get behind.
Like this recent example from Sunday River.
Twilight Tuesdays. pic.twitter.com/Ux995RyWbj
— Sunday River (@sundayriver) December 28, 2021
This is such a fantastic photo on a handful of levels. What if, however, that was a video instead of a photo? Well, it’d look something like this.
This is what the most open terrain in the East looks like 😍 pic.twitter.com/i8AQpBQmTO
— Sunday River (@sundayriver) December 29, 2021
Sunday River has been sharing quite a few of these types of photos lately and the results are beautiful. This video version, however, takes it to another level.
And while beauty is one thing, providing a meaningful update on conditions is the layer Bryce Resort added to the mix with their recent video that showcases a wide view video during a round of snowmaking.
We fired up the snow guns again last night and the mountain is looking goood! Check out our full conditions report here —> https://t.co/tk3Ej1qlch#bryceresort #snowmaking #skitheeast #skisoutheast pic.twitter.com/4ZjampcvUc
— Bryce Resort (@BryceResort) January 4, 2022
Drone shots like these aren’t possible at all resorts, but I think this is such fantastic content that, at least for me, is catching my attention better than just about anything.
Even more, they’re telling a story that is as inspiring as any I’ve seen.
Great work Bryce and Sunday River.
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