So far this season I’ve seen thousands of photos and videos from resorts.

Among those, only a small handful have really stood out as unique, compelling, and a story that inspires me to act.

Within that handful, half have the exact same angle.

The Wide Shot…v2

I love the wide shot. Zooming out a bit, showing the resort as a whole, timing it for great lighting, and sharing far and wide is a strategy I can get behind.

Like this recent example from Sunday River.

Twilight Tuesdays. pic.twitter.com/Ux995RyWbj

— Sunday River (@sundayriver) December 28, 2021

This is such a fantastic photo on a handful of levels. What if, however, that was a video instead of a photo? Well, it’d look something like this.

https://twitter.com/sundayriver/status/1476247801948430338

Sunday River has been sharing quite a few of these types of photos lately and the results are beautiful. This video version, however, takes it to another level.

Bryce Resort

And while beauty is one thing, providing a meaningful update on conditions is the layer Bryce Resort added to the mix with their recent video that showcases a wide view video during a round of snowmaking.

We fired up the snow guns again last night and the mountain is looking goood! Check out our full conditions report here —> https://t.co/tk3Ej1qlch#bryceresort #snowmaking #skitheeast #skisoutheast pic.twitter.com/4ZjampcvUc

— Bryce Resort (@BryceResort) January 4, 2022

Drone shots like these aren’t possible at all resorts, but I think this is such fantastic content that, at least for me, is catching my attention better than just about anything.

Even more, they’re telling a story that is as inspiring as any I’ve seen.

Great work Bryce and Sunday River.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.