So far this season I’ve seen thousands of photos and videos from resorts.

Among those, only a small handful have really stood out as unique, compelling, and a story that inspires me to act.

Within that handful, half have the exact same angle.

The Wide Shot…v2

I love the wide shot. Zooming out a bit, showing the resort as a whole, timing it for great lighting, and sharing far and wide is a strategy I can get behind.

Like this recent example from Sunday River.

Twilight Tuesdays. pic.twitter.com/Ux995RyWbj

— Sunday River (@sundayriver) December 28, 2021

This is such a fantastic photo on a handful of levels. What if, however, that was a video instead of a photo? Well, it’d look something like this.

https://twitter.com/sundayriver/status/1476247801948430338

Sunday River has been sharing quite a few of these types of photos lately and the results are beautiful. This video version, however, takes it to another level.

Bryce Resort

And while beauty is one thing, providing a meaningful update on conditions is the layer Bryce Resort added to the mix with their recent video that showcases a wide view video during a round of snowmaking.

We fired up the snow guns again last night and the mountain is looking goood! Check out our full conditions report here —> https://t.co/tk3Ej1qlch#bryceresort #snowmaking #skitheeast #skisoutheast pic.twitter.com/4ZjampcvUc

— Bryce Resort (@BryceResort) January 4, 2022

Drone shots like these aren’t possible at all resorts, but I think this is such fantastic content that, at least for me, is catching my attention better than just about anything.

Even more, they’re telling a story that is as inspiring as any I’ve seen.

Great work Bryce and Sunday River.

--
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a slot on Gregg's calendar and let's chat.