I’ve often said that if we simply think of social media as a new broadcast channel for our own messages, well, then we’re missing the point.

So in that idea, a few winters ago, I setup an experiment with a simple goal: Identify where it is snowing simply by watching for people saying so on Twitter.

The dates weren’t displaying correctly when I recorded this video (i didn’t catch that until after), but the concept is there.

I’ve also given this data an interface so you can see the results and, hopefully, be a bit more inspired by the possibilities.

Try it out here→

So, yeah, enjoy the free reach that social media provides but also take a step back and think about the doors opened by having access to such a massive, public conversation.

Because, simply put, the power of social media is about much more than just distribution.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.