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A Quick Timeline of Vail’s Crazy Wedding Ring Story Full of Marketing Goodness & Amazing Coincidences

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  • August 29th, 2014
  • Gregg Blanchard

Here’s the story. Vail found a wedding ring. So they asked the social sphere if they could help find the owner. We found a wedding ring under Sourdough Express Lift (#14). Inscription: "All my love, Sue." Help us find the owner! pic.twitter.com/FPa3ygDLeQ — Vail (@vailmtn) July 29, 2014 Local news outlets, seeing a good story, [...]

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The State of Ski Resort Social Media Contests: Marketers at Three Mountains Weigh In

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After chatting with Milena Regos at Out&About Marketing (formerly of Diamond Peak fame), we wondered how resorts were perceiving the success of their social media contests. I’ve weighed in on the results of the Epic Race (which is mentioned below, but I think you’ll find these first-hand perspectives very insightful. We wanted to give you [...]

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How to Create a Social Referral Program for Resort Bookings in About an Hour

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  • August 18th, 2014
  • Gregg Blanchard

For a long time I’ve been saying that the true power of social lies not in your own follower counts, but in the follower counts of your guests and followers. And, so being, the key lies in getting them to talk rather than just doing the talking yourself. This idea is manifested in a handful [...]

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The Top 50 Biking-Related Photos Shared by Resorts This Summer on Instagram

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  • August 15th, 2014
  • Gregg Blanchard

I might do a few more of these keyword-specific lists this summer, but I’ll start here with the top cycling photos shared on Instagram this summer. These are photos that mention biking but, as you’ll see, there are a few non-cycling-related photos that snuck in there. As a default these are ranked by total likes. [...]

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The Top 50 Ski Resort Facebook Posts of Summer 2014…So Far

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  • July 25th, 2014
  • Gregg Blanchard

I did this at the end of the winter for Facebook, Twitter, Instagram, and Google+, but realizing that posting those after the fact may slightly diminish their value (at least for that season), I’m going to try a “so far” post for the warmer months (May 1 – July 24) and see what we find. [...]

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Resort Marketers: Please Remember that Content and Social are not the Same Thing

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  • July 2nd, 2014
  • Gregg Blanchard

Sometimes they just come out together: content and social. “We’ve got some really great content on social media right now,” we say. “So-and-So’s social is nailing their content,” we quip. I could go on. But I think it’s important to quickly remember that content and social are not the same thing. Content Let’s start with [...]

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Does Posting a Link as a Photo on Facebook Get You More Clicks?

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  • June 27th, 2014
  • Gregg Blanchard

There are a few ways to post an update on Facebook. This isn’t news in itself, but the way Facebook treats similar content shared under different types is worth looking closer at. The question are start with was simply this: will I get more clicks on links shared as status updates or links shared as [...]

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We Know the #1 Overall, but Which Resort Has the Most Followers in Each Province?

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  • June 20th, 2014
  • Gregg Blanchard

As you may have see in Tuesday’s Stash and here on Wednesday, I revisted the ol’ “how many unique Twitter followers” question I tackled last year. This time around, however, I did things a little bit differently. Instead of just looking at user ID’s, I also looked at their location. Using a few rules and [...]

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