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We Know the #1 Overall, but Which Resort Has the Most Followers in Each State?

1565
  • June 18th, 2014
  • Gregg Blanchard

As you may have see on the Stash yesterday, I revisted the ol’ “how many unique Twitter followers” question I tackled last year. This time around, however, I did things a little bit differently. Instead of just looking at user ID’s, I also looked at their location. Using a few rules and logic to extract [...]

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A Simple, Yet Powerful Visualization of Just What Social Media Holds for Resort Marketing

1361
  • June 9th, 2014
  • Gregg Blanchard

I’ve often said that if we simply think of social media as a new broadcast channel for our own messages, well, then we’re missing the point. Last winter I tried an experiment. Once the code was ready I turned it on and let it run. The tool had a simple, straightforward goal: Identify where it [...]

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Going Viral: A Case Study of How One Tweet Went from Zero-to-Thousands of Retweets

1420
  • May 28th, 2014
  • Gregg Blanchard

As much as some people study it, explaining why something goes viral is tough. Predicting it is another animal entirely. Typically, tracking these waves is near impossible, but to a watchful eye (API restrictions mean if you don’t catch it quickly, it’s usually too late) the public nature of Twitter can give you a clear [...]

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The Top 100 Resort Google+ Updates Posted During the 2013/14 Ski Season

2572
  • May 19th, 2014
  • Gregg Blanchard

Following up on the recap of Instagram three weeks ago, Facebook two weeks ago, and Twitter last week, here’s the Google+ list. Posts included from November 1, 2013 to April 30, 2014 by resort Google+ accounts that were in at least 200 circles when the post was published. Default order is plus-one rate (plus-ones/circles at [...]

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The Top 100 Ski Resort Tweets Posted During the 2013/14 Ski Season

2564
  • May 12th, 2014
  • Gregg Blanchard

Following up on the recap of Instagram two weeks ago and Facebook last week, here’s the Twitter list. Tweets included from November 1, 2013 to April 30, 2014 by resort Twitter accounts that had at least 500 followers when the tweet was published. Default order is favorite rate (favorites/followers at time of posting). Use the [...]

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The Top 100 Resort Facebook Posts Shared During the 2013/14 Ski Season

6644
  • May 5th, 2014
  • Gregg Blanchard

Following up on the recap of Instagram last week, here’s the Facebook list. Posts included from November 1, 2013 to April 30, 2014 by resort Facebook accounts that had at least 2500 fans when the post was published. Default order is like rate (likes/followers at time of posting). Use the links below to toggle between [...]

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Maybe We’re the Ones to Blame for the Decrease in Resort Reach on Facebook

1649
  • March 24th, 2014
  • Gregg Blanchard

Over and over again I see the same story milked by the media for every ounce of ad revenue its traffic provides. The gist is that big, bad Facebook and their evil bottom line is the reason everyone’s post reach keeps going down and down and down. Let me explain why we may only have [...]

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When You Give a Resort Troll Attention, He’ll Ask for More…or Not

2872
  • January 24th, 2014
  • Gregg Blanchard

The web is rife with trolls. Folks whose twisted need for attention is somehow satisfied when negative emotion is directed toward their hollow corner of the internet. The gripe isn’t so much a gripe as a means to a psychological end. Resorts are no exception. Take Jay Peak for example. Ricardo On the 22nd day [...]

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