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A Warm Welcome to Social7 into the New Dashboards: a Quick Tutorial

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  • November 8th, 2013
  • Gregg Blanchard

It’s been really fun to see Social7 grow since I launched it over a year and a half ago. Despite its growth and a lot of great feedback, I had my doubts about the value it provided. That is, until people could no longer register and I started getting calls and emails from people who [...]

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Do We Need a Set of Common, Industry-Wide Hashtags for Skiing?

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  • August 29th, 2013
  • Gregg Blanchard

The Mountain Collective has shown the power of coordinated social media efforts. Eight resorts, with carefully-timed, unified messages, have generated some pretty amazing reach. Now, I’d love to see every resort get on board with a key messages each winter and flood the web with a few waves of amazing imagery and messages. But in [...]

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Why Marketing on Social Media is Like Feudalism and What That Means for Resorts

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  • July 30th, 2013
  • Devin Reams

“This week is website week. We’ll be covering everything from case studies to owning your channels and what you can do to be ready come redesign time. Enjoy.” Devin Reams is a marketer with a unique perspective. By day, he managers web design firm Crowd Favorite. By night, he runs ski blog Colorado Snow. After [...]

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Resorts, When I Say Social Isn’t About Your Fan Count, This is What I Mean

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  • July 24th, 2013
  • Gregg Blanchard

More than once, recently, I’ve mentioned the idea the real power in social media isn’t found in your followers, it’s in the follower counts of your customers. At the core has been the phrase, “give people a reason to talk.” The internet has no shortage of “good ideas”, so let me take one step further [...]

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Yet Another Thing That Surprised Me About Facebook and Twitter Fan Growth

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  • July 23rd, 2013
  • Gregg Blanchard

This post is like a play in three acts. Act 1 – The Stat So, a few months ago I shared something that has always surprised me lately when I look at industry fan and follow growth. Over a year across two different platforms, with a 5x difference in total fans, with entirely different content [...]

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The EdgeRank Code: One Resort Marketer’s Approach to Optimizing for Facebook

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  • July 18th, 2013
  • Gregg Blanchard

Filters are everywhere. They’re on Google, they’re on Facebook, they’re in your email inbox. So this week we’re talking about resort optimization to work with these filters to get your content the most visibility possible. Two years ago, Sunshine Village was not in a pretty place when it came to social media. After a massive [...]

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The Top Ski Resort Instagram Photos from June 2013

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  • July 5th, 2013
  • Gregg Blanchard

Another edition of the top 25 Instagram photos from June 2013. Photos are ranked by like rate (likes/followers). Want to rank these by like total likes rather than like rate? Order by: likes/fans / total likes || comments/fans / total comments

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Do resort marketers need to be active on social media to market on social media?

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  • June 18th, 2013
  • Gregg Blanchard

I ask myself this question a lot. In order for a resort marketer to successfully market on social media, do they have to personally be active on social media? I’m gonna play a little back and forth with myself, but I’d love to hear your thoughts at the end. NO: One of the most important [...]

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