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Is SnapChat Ready to Join Social Media’s “Big Three” for Resort Marketers?

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  • April 29th, 2015
  • Gregg Blanchard

After traveling the world on a book tour sparked by a clever project called Dear Photograph, Taylor Jones recently settled into a more traditional career path with Lake Louise. But this experience combined with his relatively young age give him an extremely unique, insightful look at some of the trends that are happening in social [...]

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Today Could be the Day Instagram Finds Itself in Spot #2 for Resort Social Marketing

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  • March 2nd, 2015
  • Gregg Blanchard

Instagram is growing like crazy. Still. Resort follower/fan counts on Twitter and Facebook are, as much as the word fits this situation, “maturing” with growth that is very similar to one another and very conservative even for the rapid way social media continues to filter through our society. But Instagram, that’s another story. They recently [...]

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Why Camelback Turned Over Their Entire Social Presence to an Agency…and Why They Think You Will Too

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  • February 18th, 2015
  • Gregg Blanchard

Those of you who use the dashboards regularly may have noticed Camelback’s somewhat meteoric rise up the fan/follower growth and, more importantly, engagement charts. But here’s a little secret: between the hours of 9-5, Camelback hasn’t done a thing with their social accounts for over two years. Instead, they turned over everything – content, comments, [...]

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EpicMix Autotweets: A By-the-Numbers Analysis of Vail Resorts’ Guests Sharing Their Moments

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  • January 28th, 2015
  • Gregg Blanchard

I’ve talked often about EpicMix. One of the pieces I’ve referred to most often in recent months is the sharing aspect of the platform. The fact that it not just gamifies skiing and breaks up the sport into piece of measurable content, but that the whole thing is designed to automate (or at least facilitate) [...]

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My Resort Marketing Predictions for 2015: Facebook Groups Will Find Their Place in Skiing

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  • January 9th, 2015
  • Gregg Blanchard

Buoyed by my semi-successful prognostication in 2014, I’m back at it this year with three predictions about where I think resort marketing will go in 2015. I cheated on Wednesday. I said there were four reasons that a ski resort would be the first to delete their Facebook page. Actually, there are five. Groups. Say [...]

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My Resort Marketing Predictions for 2015: The First Major Resort Will Delete Their Facebook Page

2013
  • January 7th, 2015
  • Gregg Blanchard

Buoyed by my semi-successful prognostication in 2014, I’m back at it this year with three predictions about where I think resort marketing will go in 2015. A couple months ago I covered why I thought the way Copyblogger deleted their Facebook page was one of the more brilliant pieces of content marketing I’ve ever seen. [...]

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Mark Your Cards: I Love This Simple Tweak Snowbird Makes to Every Photo

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  • January 2nd, 2015
  • Gregg Blanchard

A while back I talked about a simple principle that helped me not just recall the message, but also the author of nearly every piece of Snowshoe content I saw over the summer. By using the same “mark” (a Sasquatch) in every post and update and share, they essentially marked their content cards to aid [...]

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What Should You Post on Christmas Day: Top 25 Instagram Photos from Christmas Day 2013

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  • December 23rd, 2014
  • Gregg Blanchard

Sometimes my “top content” posts are after the fact: recaps what what did work instead of ideas for what could work. With Christmas coming up next week, I wanted to share another top Instagram photos list with one small tweak: below are the top Instagram photos from Christmas last year to hopefully spark some ideas [...]

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