Arapahoe Basin
 
 

Resort Marketers: Please Remember that Content and Social are not the Same Thing

1178
  • July 2nd, 2014
  • Gregg Blanchard

Sometimes they just come out together: content and social. “We’ve got some really great content on social media right now,” we say. “So-and-So’s social is nailing their content,” we quip. I could go on. But I think it’s important to quickly remember that content and social are not the same thing. Content Let’s start with [...]

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Does Posting a Link as a Photo on Facebook Get You More Clicks?

873
  • June 27th, 2014
  • Gregg Blanchard

There are a few ways to post an update on Facebook. This isn’t news in itself, but the way Facebook treats similar content shared under different types is worth looking closer at. The question are start with was simply this: will I get more clicks on links shared as status updates or links shared as [...]

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We Know the #1 Overall, but Which Resort Has the Most Followers in Each Province?

1090
  • June 20th, 2014
  • Gregg Blanchard

As you may have see in Tuesday’s Stash and here on Wednesday, I revisted the ol’ “how many unique Twitter followers” question I tackled last year. This time around, however, I did things a little bit differently. Instead of just looking at user ID’s, I also looked at their location. Using a few rules and [...]

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We Know the #1 Overall, but Which Resort Has the Most Followers in Each State?

1711
  • June 18th, 2014
  • Gregg Blanchard

As you may have see on the Stash yesterday, I revisted the ol’ “how many unique Twitter followers” question I tackled last year. This time around, however, I did things a little bit differently. Instead of just looking at user ID’s, I also looked at their location. Using a few rules and logic to extract [...]

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A Simple, Yet Powerful Visualization of Just What Social Media Holds for Resort Marketing

1441
  • June 9th, 2014
  • Gregg Blanchard

I’ve often said that if we simply think of social media as a new broadcast channel for our own messages, well, then we’re missing the point. Last winter I tried an experiment. Once the code was ready I turned it on and let it run. The tool had a simple, straightforward goal: Identify where it [...]

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Going Viral: A Case Study of How One Tweet Went from Zero-to-Thousands of Retweets

1522
  • May 28th, 2014
  • Gregg Blanchard

As much as some people study it, explaining why something goes viral is tough. Predicting it is another animal entirely. Typically, tracking these waves is near impossible, but to a watchful eye (API restrictions mean if you don’t catch it quickly, it’s usually too late) the public nature of Twitter can give you a clear [...]

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The Top 100 Resort Google+ Updates Posted During the 2013/14 Ski Season

3090
  • May 19th, 2014
  • Gregg Blanchard

Following up on the recap of Instagram three weeks ago, Facebook two weeks ago, and Twitter last week, here’s the Google+ list. Posts included from November 1, 2013 to April 30, 2014 by resort Google+ accounts that were in at least 200 circles when the post was published. Default order is plus-one rate (plus-ones/circles at [...]

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The Top 100 Ski Resort Tweets Posted During the 2013/14 Ski Season

2932
  • May 12th, 2014
  • Gregg Blanchard

Following up on the recap of Instagram two weeks ago and Facebook last week, here’s the Twitter list. Tweets included from November 1, 2013 to April 30, 2014 by resort Twitter accounts that had at least 500 followers when the tweet was published. Default order is favorite rate (favorites/followers at time of posting). Use the [...]

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