Copper Mountain

Heading to The Assembly? I'm helping w/ the "Digital Marketing" session at 4:30. Don't be a stranger.

 
 

Masters of Social, Masters of Email: Pinterest Understands the Purpose/Strength of the Medium

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  • October 28th, 2014
  • Gregg Blanchard

Wha?! A post on Tuesday? Halloween is Friday, so I moved that post to today. Capiche? Here’s the thing about websites: it’s easier to stay than to get there. Let me rephase if that’s not clear. Once I’m looking at my Twitter feed, my most likely action is to stay and scroll for a while. [...]

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The Reason Copyblogger Deleted Their Facebook Page is a Completely Brilliant Lesson in Content Marketing

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  • October 27th, 2014
  • Gregg Blanchard

A week and a half ago, Copyblogger deleted their Facebook page. As you might expect from such an action, the intrawebs sounded off on what they could have done differently, what they did wrong with their page and, most importantly, why leaving Facebook is such a big mistake. But who said anything about leaving Facebook? [...]

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The Lessons Behind Yesterday’s Facebook Engagement Numbers That Need a Closer Look

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  • October 22nd, 2014
  • Gregg Blanchard

Yesterday on the Stash I shared this chart that compared the length of a Facebook post to the like rate (likes/fans) it received broken down by post type. The takeaway was that shorter is better, but there’s much more to the analysis that I think is worth revisiting. Takeaway #1 – Photos Are Most Common [...]

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Is There Any Value in Facebook Check-ins as a Comparison Tool Between Ski Resorts?

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  • September 5th, 2014
  • Gregg Blanchard

Facebook checkins. To be fair, I often forget they exist. But exist they do. These days, the term “were here” and “check in” is synonymous (at least according to the Facebook api) and isn’t just a reference to actual check-ins, but also tagging the resort as well as a few other factors (though it’s been [...]

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A Probably Obvious Reminder About Today’s Place in the Resort Marketing Calendar

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  • September 1st, 2014
  • Gregg Blanchard

Today is Labor Day in the US. It may be in other lands as well, but I can barely keep track of holidays in this country so forgive my ignorance if I overlooked a local celebration. In terms of gear, it’s [insert local ski sale name] down the road. In terms of data, this is [...]

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A Quick Timeline of Vail’s Crazy Wedding Ring Story Full of Marketing Goodness & Amazing Coincidences

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  • August 29th, 2014
  • Gregg Blanchard

Here’s the story. Vail found a wedding ring. So they asked the social sphere if they could help find the owner. We found a wedding ring under Sourdough Express Lift (#14). Inscription: "All my love, Sue." Help us find the owner! pic.twitter.com/FPa3ygDLeQ — Vail (@vailmtn) July 29, 2014 Local news outlets, seeing a good story, [...]

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The State of Ski Resort Social Media Contests: Marketers at Three Mountains Weigh In

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After chatting with Milena Regos at Out&About Marketing (formerly of Diamond Peak fame), we wondered how resorts were perceiving the success of their social media contests. I’ve weighed in on the results of the Epic Race (which is mentioned below, but I think you’ll find these first-hand perspectives very insightful. We wanted to give you [...]

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How to Create a Social Referral Program for Resort Bookings in About an Hour

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  • August 18th, 2014
  • Gregg Blanchard

For a long time I’ve been saying that the true power of social lies not in your own follower counts, but in the follower counts of your guests and followers. And, so being, the key lies in getting them to talk rather than just doing the talking yourself. This idea is manifested in a handful [...]

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