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The Top 100 Ski Resort Tweets Posted During the 2013/14 Ski Season

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  • May 12th, 2014
  • Gregg Blanchard

Following up on the recap of Instagram two weeks ago and Facebook last week, here’s the Twitter list. Tweets included from November 1, 2013 to April 30, 2014 by resort Twitter accounts that had at least 500 followers when the tweet was published. Default order is favorite rate (favorites/followers at time of posting). Use the [...]

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The Top 100 Resort Facebook Posts Shared During the 2013/14 Ski Season

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  • May 5th, 2014
  • Gregg Blanchard

Following up on the recap of Instagram last week, here’s the Facebook list. Posts included from November 1, 2013 to April 30, 2014 by resort Facebook accounts that had at least 2500 fans when the post was published. Default order is like rate (likes/followers at time of posting). Use the links below to toggle between [...]

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Maybe We’re the Ones to Blame for the Decrease in Resort Reach on Facebook

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  • March 24th, 2014
  • Gregg Blanchard

Over and over again I see the same story milked by the media for every ounce of ad revenue its traffic provides. The gist is that big, bad Facebook and their evil bottom line is the reason everyone’s post reach keeps going down and down and down. Let me explain why we may only have [...]

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When You Give a Resort Troll Attention, He’ll Ask for More…or Not

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  • January 24th, 2014
  • Gregg Blanchard

The web is rife with trolls. Folks whose twisted need for attention is somehow satisfied when negative emotion is directed toward their hollow corner of the internet. The gripe isn’t so much a gripe as a means to a psychological end. Resorts are no exception. Take Jay Peak for example. Ricardo On the 22nd day [...]

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This Data “Against” Multiple Daily Facebook Posts is, Perhaps, Exactly Why You Should

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  • January 21st, 2014
  • Gregg Blanchard

Last week I pulled over 25,000 resort Facebook posts from the last couple months to try to answer the question, “if a brand posts more than once a day on Facebook, do later posts see less engagement than the first?” The simple answer is yes. each subsequent post sees less engagement than its predecessor. Here’s [...]

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Social Media + Resorts: Every Time You Post, This is What You’re Agreeing To

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  • December 4th, 2013
  • Gregg Blanchard

I typically ride my bike to the office every day, but lately I’ve had to make a goal of 3 days a week as temperatures have already been below 0° F this month. Driving, however, has it’s perks. A few quiet minutes in the car each day allows me to once again do something I [...]

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Three Birds with One Tweet: Timber Ridge is the First I’ve Seen Do This

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  • November 27th, 2013
  • Gregg Blanchard

Time to highlight some simple marketing again. This time, it comes from Timber Ridge Lodge in Lake Geneva, Wisconsin. I don’t think I’ve ever featured any of their efforts before, but in the spirit of simplicity, I’ll tone down my yakking and jump right in: Thanks to shalynn h for the great 4 star review [...]

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The Four Questions Powder Asked that Quadrupled their Facebook Fan Count

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  • November 26th, 2013
  • Gregg Blanchard

Early on the morning of October 31, 2013, something happened that I never expected to see. It’s nothing earthshattering, but extremely surprising nonetheless. Powder Magazine passed Freeskier for Facebook likes. No big deal right? Well, right. How they got there and how far behind they were is what we need to glance back over so [...]

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