Copper Mountain
 
 

What Should You Post on Thanksgiving Day: Top 25 Instagram Photos from Turkey Day 2013

2410
  • November 21st, 2014
  • Gregg Blanchard

Sometimes my “top content” posts are after the fact: recaps what what did work instead of ideas for what could work. With Thanksgiving coming up next week, I wanted to share another top Instagram photos list with one small tweak: below are the top Instagram photos from Thanksgiving last year to hopefully spark some ideas [...]

Read full article»

What Should You Post on Thanksgiving Day: Top 25 Tweets from Turkey Day 2013

1690
  • November 19th, 2014
  • Gregg Blanchard

Sometimes my “top content” posts are after the fact: recaps what what did work instead of ideas for what could work. With Thanksgiving coming up next week, I wanted to share another top tweets list with one small tweak: below are the top tweets from Thanksgiving last year to hopefully spark some ideas for what [...]

Read full article»

What Should You Post on Thanksgiving Day: Top 25 Facebook Posts from Turkey Day 2013

2740
  • November 17th, 2014
  • Gregg Blanchard

Sometimes my “top content” posts are after the fact: recaps what what did work instead of ideas for what could work. With Thanksgiving coming up next week, I wanted to share another top Facebook posts list with one small tweak: below are the top Facebook posts from Thanksgiving last year to hopefully spark some ideas [...]

Read full article»

Masters of Social, Masters of Email: Pinterest Understands the Purpose/Strength of the Medium

992
  • October 28th, 2014
  • Gregg Blanchard

Wha?! A post on Tuesday? Halloween is Friday, so I moved that post to today. Capiche? Here’s the thing about websites: it’s easier to stay than to get there. Let me rephase if that’s not clear. Once I’m looking at my Twitter feed, my most likely action is to stay and scroll for a while. [...]

Read full article»

The Reason Copyblogger Deleted Their Facebook Page is a Completely Brilliant Lesson in Content Marketing

2084
  • October 27th, 2014
  • Gregg Blanchard

A week and a half ago, Copyblogger deleted their Facebook page. As you might expect from such an action, the intrawebs sounded off on what they could have done differently, what they did wrong with their page and, most importantly, why leaving Facebook is such a big mistake. But who said anything about leaving Facebook? [...]

Read full article»

The Lessons Behind Yesterday’s Facebook Engagement Numbers That Need a Closer Look

1156
  • October 22nd, 2014
  • Gregg Blanchard

Yesterday on the Stash I shared this chart that compared the length of a Facebook post to the like rate (likes/fans) it received broken down by post type. The takeaway was that shorter is better, but there’s much more to the analysis that I think is worth revisiting. Takeaway #1 – Photos Are Most Common [...]

Read full article»

Is There Any Value in Facebook Check-ins as a Comparison Tool Between Ski Resorts?

1594
  • September 5th, 2014
  • Gregg Blanchard

Facebook checkins. To be fair, I often forget they exist. But exist they do. These days, the term “were here” and “check in” is synonymous (at least according to the Facebook api) and isn’t just a reference to actual check-ins, but also tagging the resort as well as a few other factors (though it’s been [...]

Read full article»

A Probably Obvious Reminder About Today’s Place in the Resort Marketing Calendar

1656
  • September 1st, 2014
  • Gregg Blanchard

Today is Labor Day in the US. It may be in other lands as well, but I can barely keep track of holidays in this country so forgive my ignorance if I overlooked a local celebration. In terms of gear, it’s [insert local ski sale name] down the road. In terms of data, this is [...]

Read full article»