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Seven (more) types of non-promotional marketing messages I’m digging right now.

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A couple weeks ago I posted a round of fun and uplifting content that resorts were pushing out.

As more and more mountains have begun to do the same, it’s time for another round. And don’t forget, I’m watching for these on my Twitter list of all North American ski resorts, which is now public.

Copper Mountain Crossword
A quick distraction from everything going on? Check. A reminder of the best parts of the mountain? Check. A great piece of content? Check.

Sunshine Village Dose of Sunshine
Uplifting quotes on a yellow background: both simple and effective. Love this series from Sunshine.

Loveland Virtual Concert
Seeing a few other brands do this, but not many in ski. And love the extra planning to match this up with Earth Day for a virtual way to celebrate.

Jackson Hole Top 10 Video Playlist
Jackson puts out some of the best videos in ski, so a few minutes spent rounding up their favorites is a few minutes well spent.

Aspen Food Drive
This one clearly touches the offline world, but what a great message to get in front of your audience and rally support and participation for.

Online Merch
Skiers love merch and chances are you’ve got a bunch. A lot of resorts are starting to push merch and I think it’s a great move.

Mt Hood Skibowl Photo Contest
Last but not least, a little photo contest. Contests are fun, fill up the content calendar with great content from your skiers, and help those folks remember happier days.

Love this style of marketing – pandemic or not. Keep it coming.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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