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Seven types of non-promotional marketing messages I’m digging right now.

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When I published the survey last week, there was a little takeaway that I didn’t give a lot of time to. It was one from this chart.

pie chart

The question I’ve started to ask lately is this:

“What are those ‘other messages’ that are going out?”

Well, I’ve been collecting my favorites. And as I struggle a bit to get back into the groove of writing and sharing, I’m going to share are a few of those to spark some ideas.

For the Kiddos
New mother Abbey Way did a live storytime on the Seven Springs Facebook page. Simple, fun, relevant, and useful for some skier-parents who needed 10 minutes of quiet time. Camp Fortune’s coloring pages were another awesome example of this.

A Little Appreciation
Just spreading some positivity and gratitude is a great thing to do any day, but especially these days. Love this.

Goggles for Docs
This initiative has been really fulfilling to be involved in, and it’s a perfect message for resorts to push out right now.

Wallpaper Wednesday
Another one that works well any day, but especially now when folks are stuck inside.

Crystal Reposts
With permission, of course, repost some of that fun, upbeat content your community is creating.

Sun Peaks Series
Still got an episode or two to go in your season’s series? Might be a great time to drop them and give your audience a little distractions like Sun Peaks is doing.

Favorite Photos
Remind people of happier times with some great photos of the mountain and people having a marvelous time.

Stay positive, spread some love, get creative, and I think you’ll find plenty of things that help your audience stay upbeat and distracted.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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