When I published the survey last week, there was a little takeaway that I didn’t give a lot of time to. It was one from this chart.

The question I’ve started to ask lately is this:

“What are those ‘other messages’ that are going out?”

Well, I’ve been collecting my favorites. And as I struggle a bit to get back into the groove of writing and sharing, I’m going to share are a few of those to spark some ideas.

For the Kiddos
New mother Abbey Way did a live storytime on the Seven Springs Facebook page. Simple, fun, relevant, and useful for some skier-parents who needed 10 minutes of quiet time. Camp Fortune’s coloring pages were another awesome example of this.

Gather up the kids and join Abbey for Story Time on Facebook at 5:30 PM. pic.twitter.com/Wyszz81EvO

— Seven Springs (@7SpringsPA) March 29, 2020

Colorie moi! Colour me! https://t.co/NIIpk3lPcF@assq_maneige @_PistenBully_ @PistenBullyUSA #cavabienaller #stayhome pic.twitter.com/FtU8Bwlgr6

— Camp Fortune (@CampFortune) April 2, 2020

A Little Appreciation
Just spreading some positivity and gratitude is a great thing to do any day, but especially these days. Love this.

THANK YOU to all frontline and essential service workers! We are grateful for everything that you are doing to keep our families, friends and communities safe. We will continue to do our part and #stayhome pic.twitter.com/5kOiEOFXEV

— Horseshoe Resort (@HorseshoeResort) April 2, 2020

It's #NationalDoctorAppreciationDay and we want to thank our Doctors, Nurses and Front Line staff more than ever! Help us celebrate at 7:30pm, go outside and put those cowbells to good use. Clap your ski poles, blow your Alphorns and cheer like you've never cheered before @cgmhf pic.twitter.com/jjyCjZ0XMl

— Blue Mountain Resort (@BlueMtnResort) March 31, 2020

Goggles for Docs
This initiative has been really fulfilling to be involved in, and it’s a perfect message for resorts to push out right now.

Help GogglesForDocs get used or new ski goggles into the hands of healthcare workers who currently have no eye protection as they treat COVID-19 patients. Donate your goggles at this container at the North Creek Ski Bowl pavilion. Instructions at https://t.co/VDbo7Paaua pic.twitter.com/fFFZ5jxevf

— Gore Mountain (@GoreMountain) April 2, 2020

Extra goggles kicking around making you feel bad about the early ending to the season (globally)? Turn that frown upside down and send them in to help our faithful teams of healthcare workers stay safe! https://t.co/vfSd7Pk52M

— Smugglers' Notch (@Smugglers_Notch) April 1, 2020

Taking the lead from a big Jay Peak supporter who introduced us to this initiative. We'll be sending 50 pairs of goggles to NY hospitals, to start. Sharing because we know the Jay Peak community & partners will support this in any way they can. https://t.co/1EbHBlxwVL pic.twitter.com/Ov0QdpCG8H

— Jay Peak Resort (@jaypeakresort) March 31, 2020

A new website offers way for skiers to help hospitals who are running out of protective gear. Goggles For Docs https://t.co/ON84qvTic6

We’ll be collecting goggles on Tuesday to ship out that day to NY metro area hospitals who have registered for them. pic.twitter.com/p4C6nqY3bF

— Magic Mountain (@SkiMagicVT) March 30, 2020

Wallpaper Wednesday
Another one that works well any day, but especially now when folks are stuck inside.
https://twitter.com/SnowbasinResort/status/1245441049159323649

It’s #WallpaperWednesday. We wanted to share photos of the East Wall before we added snow guns. Follow link to download for your desktop or mobile. https://t.co/pcq0Flb8Uu pic.twitter.com/vunCanNXeR

— Arapahoe Basin (@Arapahoe_Basin) April 1, 2020

Crystal Reposts
With permission, of course, repost some of that fun, upbeat content your community is creating.
https://twitter.com/CrystalMountain/status/1245116958498082816

Sun Peaks Series
Still got an episode or two to go in your season’s series? Might be a great time to drop them and give your audience a little distractions like Sun Peaks is doing.
https://twitter.com/SunPeaksResort/status/1245080888737542145

Favorite Photos
Remind people of happier times with some great photos of the mountain and people having a marvelous time.
https://twitter.com/AspenSnowmass/status/1244664653197774854
https://twitter.com/BlueMtnResort/status/1244665720165842945

As the world turns. With ❤️ from #jacksonhole. pic.twitter.com/KpP1bFnhD6

— Jackson Hole (@jhski) March 29, 2020

Stay positive, spread some love, get creative, and I think you’ll find plenty of things that help your audience stay upbeat and distracted.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.