Nine Marketing Questions from Ten Years at Diamond Peak
The recent news that Milena Regos, Marketing Director at Diamond Peak, was stepping down to move on to her next adventure was a bit surprising. While I haven’t had the chance to meet her in person, I’ve heard only good things about her decade-long tenure in Tahoe. Interested in the highlights and takeaways from Milena’s [...]
Read the Full Post...Resort Photography Keys for Print and Social: Dan Carr Interview
One of my personal favorite perks of blogging is having the excuse to get in touch with talented people and pick their brains. My latest victim was Dan Carr, an uber-talented ski photographer whose work first came up on my radar after I featured the awesome print ads that Whistler put out last season. With [...]
Read the Full Post...The Last Man to Hand Paint Trail Maps? James Niehues Interview
James Niehues is not a professional resort marketer. He isn’t even a marketer. But honestly, he probably doesn’t even need an introduction. His name is the one carefully painted in the corner of countless trail maps all over the country and world. Hand painting these works of ski art, James has left an indelible mark [...]
Read the Full Post...The Ultimate Ski Resort Website Redesign Checklist (Part 3 of 3) Put it All Together
This is part 3 of a 3 part series in which acclaimed resort website designer Joe Myers answers the question that many resorts face every single year: Ok, our resort marketing team has decided its time for our website to be redesigned. Now what? What can I do NOW to make the process with the [...]
Read the Full Post...The Ultimate Ski Resort Website Redesign Checklist (Part 2 of 3) Do Research
This is part 2 of a 3 part series in which acclaimed resort website designer Joe Myers answers the question that many resorts face every single year: Ok, our resort marketing team has decided its time for our website to be redesigned. Now what? What can I do NOW to make the process with the [...]
Read the Full Post...The Ultimate Ski Resort Website Redesign Checklist (Part 1 of 3) Ask Questions
To say Joe Myers (@joeartdotcom) designs websites is like saying Lance Armstrong rides bikes. It may be true, but is only the tip of a ridiculously impressive iceberg. In his design portfolio are the websites of a few mom-n-pop style resorts, you may have heard of them: Aspen/Snowmass (see comments), Jackson Hole, Squaw Valley, The [...]
Read the Full Post...Resort Logo Rules & When to Rebrand: David Holm Interview
To say David Holm knows a thing or two about branding and logos is like saying that getting kicked in the face by Chuck Norris might tickle. David knows his stuff and has spent his professional life working in the field on a variety of levels. After making contact with David a couple months back, [...]
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SlopeFillers is run by marketer and skier / snowboarder, 