Climate Change and Resort Marketing: POW’s Chris Steinkamp Interview

Winter resorts. That’s what you are. Protect Our Winters is trying to keep the first word in that description from disappearing. A worthwhile goal, don’t you think? I’ve been following the climate change debate for a while. So when I had the chance to shake hands with POW’s Executive Director, Chris Steinkamp, recently, I jumped [...]

“We need true, skiers & boarders in charge of our world” Adam Hawes Interview

About a month ago, I made the commitment to get back into the habit of doing more interviews with smart people but in and outside of skiing. With community manager extraordinaire Adam Hawes recently leaving Northstar for a position at HTC, he was kind enough to let me pick his brain to glean a few [...]

Design Helps Cannonsburg Rise Above Other Michigan Hills [Interview]

As I mentioned last week, I’ve been impressed with Cannonsburg’s design work. After digging around for a while, I finally found the man behind the mask: Marc Moline. Looking for his view on Cannonsburg’s success, I reached out and he was kind enough to answer a few questions. – Gregg: Marc, in a short paragraph, [...]

Nine Marketing Questions from Ten Years at Diamond Peak

The recent news that Milena Regos, Marketing Director at Diamond Peak, was stepping down to move on to her next adventure was a bit surprising. While I haven’t had the chance to meet her in person, I’ve heard only good things about her decade-long tenure in Tahoe. Interested in the highlights and takeaways from Milena’s [...]

Defusing a Bomb – A Year of Social Media Lessons at Sunshine Village: Doug Firby Interview

Even being 2,000 miles removed from the situation when the uproar around Sunshine Village began this last winter, I felt like it was happening just down the road thanks to one thing: social media. Voices from both sides wanted to be heard and smack dab in the middle of this blizzard of opinion was Doug [...]

Resort Photography Keys for Print and Social: Dan Carr Interview

One of my personal favorite perks of blogging is having the excuse to get in touch with talented people and pick their brains. My latest victim was Dan Carr, an uber-talented ski photographer whose work first came up on my radar after I featured the awesome print ads that Whistler put out last season. With [...]

The Last Man to Hand Paint Trail Maps? James Niehues Interview

James Niehues is not a professional resort marketer. He isn’t even a marketer. But honestly, he probably doesn’t even need an introduction. His name is the one carefully painted in the corner of countless trail maps all over the country and world. Hand painting these works of ski art, James has left an indelible mark [...]

The Ultimate Ski Resort Website Redesign Checklist (Part 3 of 3) Put it All Together

This is part 3 of a 3 part series in which acclaimed resort website designer Joe Myers answers the question that many resorts face every single year: Ok, our resort marketing team has decided its time for our website to be redesigned. Now what? What can I do NOW to make the process with the [...]