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Five incredible interviews with five incredible women in resort marketing.

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A couple weeks ago I shared a post with some of the best interviews from each year of SlopeFillers.

Truth be told, I was one of those “it’s Friday at 4:15 and I still need one more post” moments. Reflecting was a nice trip down memory lane, but it wasn’t as representative as it should have been given the constraints for one simple reason.

There weren’t any women on that list.

An Ironic Number
The women in the resort industry are doing some incredible things and work really, really hard.

How do I know this? Because I see their work first hand but when I reach out for interviews I get almost the same response as you see below (almost word for word, at times).

“Gregg, I’m so flattered. Thanks! It’s been a fun campaign. Unfortunately, I am extremely busy and it’s just not right for me to take an hour to do the interview right now. Could we try again in a few months?”

Catch the nuance there? Their work is a result of their hustle, and sometimes hustle doesn’t leave time for an interview.

Which means that even though I’ve asked probably twice as many women to do interviews as I have men, the result is about half as many interviews with women as there are with men.

That said, I have been able to catch some of these talented marketers at a good time and I wanted to quickly recap some of my favorites here. Enjoy.

Amy Frischmon
Amy runs Wild Mountain in Minnesota. She also has an incredibly fascinating story about how she came to this point. You won’t regret giving it a listen.
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Mary Jo Tarallo
As the face behind LSSM and Bring a Friend, Mary Jo needs little introduction. But my interview with her about growing skiing held some gems that surprised me with their value and lack of coverage in marketing circles.
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Sarah Plaskitt
Speaking of hustle, Sarah should be the posterchild. In her quest to review/rate resort lodging for Scout, she doesn’t sit back on her laurels and soak in the hot tub all night, she’s hitting up to 12 properties in a single day.
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Rachael Wilkinson
When I reached out to Rachael at Shawnee Peak I had zero idea what her backstory was. The result was a fascinating tale that spanned continents and highlighted the results of hard work.
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Milena Regos
Milena was one of the first people I met in the ski industry (thanks, in part to #mrktchat) and left a successful gig at Diamond Peak to launch an even more successful social media agency. I caught up with her in 2011 during this transition.
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About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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