Create Your Own “Suggest to Friends” Facebook Tab

Back in the day, one of the key components of any Facebook promotion was the “Suggest to Friends…” link on every Facebook fan page. A couple months ago, that link disappeared. Have no fear, there is a solution. You can make your own. I first saw this a few days ago when I was flipping [...]

Five Tricks for Maximizing Lift Ticket Sales on Liftopia

Even after over 150 posts of reviewing, analyzing, and evaluating various tools resorts can use to sell more tickets, I keep coming back to one place: Liftopia. A few weeks back and friend and I snagged a deal for Snowbasin from their site. When I redeemed my pass I took the chance to ask the [...]

Claim Your Resort’s Domain on Facebook for Awesome Insights

For a while now, the Facebook Insights page has given fan page admins a powerful look inside the way their fans interact with their brand. Now, Facebook has extended that to domain specific insights. You can see how your domain is being shared across Facebook, not just on your fan page. Here’s how to set [...]

Ski Resorts and the New SEO: Facebook Optimization

I’ve covered SEO. I’ve covered social media. Now I’m going to cover both. Optimizing your social media. You heard right, it may not be enough to simply have a Facebook account and post clever statuses, pow shots, and weekly videos. I was exchanging a few emails with Liftopia‘s Evan Reece recently when he brought up [...]

New, Free WordPress Theme for Ski Resort Websites

Three months ago to celebrate 3 months of SlopeFillers, I gave away a free website design to a deserving ski area. I asked for a few nominations and they poured in. There are dozens and dozens of smaller ski areas that just don’t have the budget for a new website. In my opinion, that needed [...]

SEO for Ski Resorts – Part 3: Snagging Loads of Valuable Links

Hopefully everyone had a marvelous Thanksgiving weekend filled with turkey, family, and perhaps even a little bit of shredding. It is time, however, to return to the joy of ski resort marketing, beginning with the final installment of the exhilarating “SEO for ski resorts” trilogy. The topic for today is: LINKS. You’ve chose what search [...]

SEO for Ski Resorts – Part 2: Simple, On-Site Changes

I almost waited and posted this one on Monday, but I could picture in my mind’s eye thousands of resort marketers on the edge of their seats this morning waiting with bated breath for the next installment of the SEO trilogy. So, not wanting to disappoint, I am posting this today. Please, hold the applause. [...]

Eight Critical Social Media Reminders for Ski Resorts

With so much focus and effort put into social media, it’s important we step back and make sure we are sailing smoothly along. Here are a few things you may want to double check on with your social media accounts: TWITTER 1) If you want something specific to be retweeted, 140 characters is too much. [...]