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Photoshop for Scrappy Ski Marketers: Joe Myers Showcases the Miracle of Masking

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When it comes to resort design, it’s hard to find better talent or a better dude than Joe Myers. Pick 10 of your favorite resort websites and chances are good a few of them (if not more) will be Joe’s handiwork.

But rather than dazzle with the written word, Joe has created a series of three, video tutorials for resort marketers. Based on common needs and questions, he’ll be covering:

  • Save for Web
  • Layers & Layer Effects
  • Masking Techniques

If those sound boring to you, get over it. These are skills that, if acquired, will save you endless headaches and make you a rockstar in the office.

Today is “Masking Techniques”…enjoy.

P.S. – Lest you judge this book by its cover, the header image was not created by Joe. He would design something much better looking…and probably use a different picture of himself.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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