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Three Resort Videos Series to Keep an Eye on in 2014/15: Whistler/Blackcomb’s Beyond

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Video series have become an important fall content initiative for many resort brands. This week I’m highlighting three that have either started dropping or will drop soon for the upcoming 2014/15 ski season with a few thoughts on each.

For the last few years, Whistler has been steady in their efforts to product a season video series (summer too).

The Progression
From my personal favorite, Embedded, to the Wonder Reels, this time they’re at it again with a series of personal stories about the people who call Whistler home and their relationship with the mountain they’re calling the Beyond Series.

The episodes are already available online.

The storytelling is incredible, the characters are a perfect match to the brand, and some nice cross promotion in the credits to help the entire series move along.

This year’s efforts have not disappointed.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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