This week we’re looking at print ads. Specicially, resort ads that appeared in the recent “Resort Guide” issue of Freeskier magazine. Judges were given an overview of Freeskier’s audience before ranking eleven ads on three criteria that had been determined by a survey of resort marketers. Today are the ads from pages 1-33 of the issue.

Agree/disagree with the rankings? Use the comments to sound off on why. And if you can’t make out smaller text and details, just click on the ad and it will open the bigger version in a new tab.

Whistler/Blackcomb
Concise: 8.8 (rank – #1/11)
Relevant: 8.5 (rank – #2/11)
Call to Action: 5.5 (rank – #7/11)
Overall Average: 7.6 (rank – #2/11)

Aspen/Snowmass
Concise: 7.0 (rank – #7/11)
Relevant: 7.6 (rank – #7/11)
Call to Action: 4.4 (rank – #9/11)
Overall Average: 6.3 (rank – #7/11)

Keystone
Concise: 5.5 (rank – #11/11)
Relevant: 8.3 (rank – #3/11)
Call to Action: 5.4 (rank – #8/11)
Overall Average: 6.4 (rank – #6/11)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.