Once again, a thank you to all those who answered the question from two weeks ago. Before we get to today’s question, let’s take a peek at the results from two weeks ago.

Round 4 – RESULTS: Will you be expanding, shrinking, or keeping your marketing team as-is next season?
EXPANDING: 31%
SHRINKING: 0%
KEEPING THE SAME: 69%

Only a few of those that responded to the question provided reasons, but here they are.

“EXPANDING: We are a small resort and have 1 person in our marketing team, always have an always will. Responisble for all web, social, print, promotions amongst many other duties (including off season banquet sales and aerial park).

KEEPING THE SAME: Ahhh, if only there were more budget

EXPANDING: We’re hoping to expand (who isn’t!). As we wait for budget approvals, we’ve shifted roles and responsibilities to focus more on content and analytics. Also, we’re merging the PR, marketing, content teams, which is a trend across our industry and others.

EXPANDING: Graphic designer – investing in skilled talent is always a smart move.

EXPANDING: Hoping to add a videographer.”

Let’s see if we can get a few more explanations with responses with this round’s question.

Round 5: Does your resort sponsor athletes?

PS – This is my early list of future questions. Let me know if one sounds more intriguing than the others.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.