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TwoTwo Tuesdays: Mobile vs Responsive vs App & Resort Print Advertising

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The ball I hoped would get rolling is starting to gain a sliver momentum as we enter round 3 of TwoTwo Tuesdays. If you’re new ’round these parts, this is a simple, two-question survey for resort marketing folk that I’ve been posting every two weeks.

Each post includes the results from the previous round and the next question to tackle. Here we go again.

Does your resort use an app, mobile site/responsive design, both, or neither?
Neither: 10%
Mobile Site / Responsive Design: 50%
Mobile App: 20%
Both: 20%

NEITHER: Not my department but it’s something that is being worked on. Why it’s taking so long and why are we so far behind the times is beyond me.

SITE: We launched a mobile website two years ago and are now looking to overhaul our website and introduce a responsive design for next season to allow all devices to access our site with ease. iPad visits have quadrupled and have access to our PC site. Kindle (and other tablets) access our mobile site and it does not always work on the larger format. We are pumped for the upgrade for next season.

SITE: Maintain one set of content. Use consistent taxonomy and hierarchy across devices. Make all content available on all devices despite point of referral.

BOTH: Almost all resort apps, including ours, just don’t add much value above what is available via mobile/responsive site…

APP: Best/easiest way to get info to your guests on the go.

SITE: Currently have a Mobile site with limited content and will be moving to a responsive design for whole site in the near future.

APP: We retired our existing (and poorly designed) mobile site when the app launched this season, but our web guy is in the process of developing a responsive website, so by next season, the answer will be “both.”

SITE: Our mobile site is less graphics-heavy, which makes for faster loading. We don’t have an app because we haven’t found a distinct need for it, especially since we’ve ramped up our social media efforts. An app just seemed redundant.

As you can see, the value of this list depends directly on how many people answer the question below.

Round 3: Aside from on-mountain marketing, does your resort do any print advertising? Why/why not & where?

PS – This is my early list of future questions. Let me know if one sounds more intriguing than the others.

  • Does your resort do any print advertising?
  • Will you be expanding, shrinking, or keeping your marketing team as-is next season?
  • Do you list your resort’s lodging on OTAs like Trevlocity,, etc.?
  • Does your ski area have/use a specific hashtag?
  • Is growing your resort’s email list a priority?
  • What’s more important to you, watching ADR or RevPAR?
  • Does your resort sponsor athletes?
  • Is any of the marketing communication to your guests automated?

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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