As Facebook growth continues a slowly trend (compared to last season), ski resorts on Twitter are growing at a record pace. Despite a slow snow year, over 50,000 people started following ski resorts during December. As a sign of the growth, three resorts – Aspen/Snowmass, Killington, and Park City – all reached the 10,000 mark. These numbers tell me that Twitter is remaining, and rightfully so, a focus for marketers. Tweets per day is up as well, now running around 2.5 / day for the average resort. Here are all the updates to the latest version of the Top 25 Ski Resorts on Twitter.

(In case you missed it, the new resort social dashboards are live. They now include daily stat updates, added metrics, and a comparison tool to stack your stats up against other resorts.)

Key Stats

• New Followers of Ski Resorts (Dec 1, 2011 – Jan 1, 2012): 51,867 (was 44,576)
• Total Followers of Ski Resorts: 562,046 (was 510,179)
• Total Follower Growth For All Resorts: 10.17% (was 9.56%)
• Fastest Growth (2,500+ followers): Lake Louise – 58.35%
• Fastest Growth (1,000 – 2,500 followers): Marmot Basin – 38.01%
• Fastest Growth (500 – 1,000 followers): Wachusett – 49.24%
• Fastest Growth (<500 followers): Sundown Mountain – 87.88%

All the Changes

• 3 Killington Ski Resort
• 1 Sunday River
• 1 Copper Mountain Resort
• -1 Vail Ski Resort
• -1 Winter Park Resort
• -1 Northstar at Tahoe
• -1 Canyons Resort
• -1 Squaw Valley
• -1 Sugarloaf
• -1 Mount Bachelor
• -2 Park City Mountain Resort
• -2 Stowe Mountain Resort
• -3 Arapahoe Basin

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.