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Four of my favorite stories of four resort marketers.

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One of my favorite parts of SlopeFillers has been telling the stories of many of you.

These can be accessed via the “Stories” link in the sidebar, but I wanted to highlight a few of these that have since become my favorites.

Dan Tosch

I’ve long admired Dan’s work, but I also love Dan’s approach to his career and life. I summed it up like this at the time:

“Dan knew where he wanted to be, he knew who he wanted to be there with, and he knew that a glamorous title wouldn’t get him closer to that place. Why? Because he was already there.”

Read Dan’s Story →

Krista Parry

Balancing the needs of family with a demanding job like resort marketing can be tough. As a young mother? It’s many times harder. Krista’s story is one that I think about often:

“She thought about those other moms struggling, she thought about herself, she thought about whether it was time for a change. Around and around she went until that day in the car with her son. When he wondered who was who. And she decided it was time.”

Read Krista’s Story →

Sean Mirus

Bump into Sean at NSAA and you’d never know that a couple decades ago he was a world away in terms of both his career (US Air Force) and location (Middle East). Last week Sean won an NSAA marketing award which only adds to his already awesome story:

“There were a lot of people that thought I was throwing away everything I had worked for. An education at one of the top universities in the US, a stellar military career so far, I was single, owned a house and had a pretty good paycheck coming in. The worst part was I knew I was unhappy, but didn’t really know what my alternative was going to be.”

Read Sean’s Story →

Adam Hawes

One of the rising stars who have left the industry, Adam had a really interesting take on what we need to succeed as he reflected on his time in ski. Among the quotes I think of often is this one:

“Worse, they continue to hire lowest-cost or even intern workers (this kills me, personally…) to run, manage and community direct their social media accounts and audiences. In this new climate, that person should be among the highest-paid, most involved, powerful and respected positions at the resort, yet are rarely given a say in policy discussion or capital projects.”

Read Adam’s Story →

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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