So you’ve got a disc golf course.

And you’ve had a few players come and try it over the years. Maybe you’ve sold a couple lift tickets as a result, but you want more. You know the sport is growing like crazy and you want to tap into that energy.

The answer to this conundrum may be found in a single app: UDisc.

Nearly Ubiquitous

I’ve seen a lot of sports with a lot of apps, but I’ve never seen one used anywhere near as universally as Udisc. Virtually every disc golf uses on a regular basis to find courses or track scores.

Almost surely, your course is listed on UDisc. Here’s what I’d do if I were you.

Step 1: Rating
People will or won’t play a course solely on the rating, so start by at least knowing what your rating is. You really want to be up above 4.0 if you want any significant portion of disc golfers to take you seriously. Above 4.5 and you’re looking really nice.

The best resort course in Utah is Solitude with a 4.7 rating. In Vermont both of the courses at Smuggs are rated 4.8. Arapahoe Basin is 4.6. Study what they’re doing with their marketing, designs, etc.

Step 2: Reviews
But you can also identify issues right in our reviews within the app. Even the best courses have at least a few things they could improve. More than likely you see patterns like:

• Overgrown fairways (easy to lose discs)
• Old, small, or broken tee-pads (hard to throw discs)
• Boring layout (not fun to throw discs)

Find 1-2 things you can commit to improving this year to try to help that rating improve.

Step 3: Invite
Finally, find some local pros and invite them for a free round and lunch. Not only will you get great feedback, you’ll also get some great word of mouth because the community is very tight knit.

A great way to find good golfers in your area is with the state-by-state rankings on PDGA. Any male players with a rating of 900-1000 or female players with a rating of 800-900 take the sport pretty dang seriously will be someone you’d want to invite up.

Do…Something

One of the biggest reasons disc golf doesn’t succeed at most resorts is an “if you build it they will come” mentality. Once again, that’s not how it works.

“It doesn’t take as much as you’d think to take a resort course from a “meh” course to a “must play” course in the disc golf community, but, again, it does take something.”

But the lowest hanging fruit in your endeavor to get folks to come is found in UDisc. Fix some issues, get your rating up, and, pretty soon, they will be coming in the numbers you hoped.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.