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Passes & Tickets

Season passes are a strategy no resort can avoid. And, as such, it’s a topic that comes up over and over and over. Between data, strategy, and products, here are some of my favorite topics.

If Your Skiers Love You, Let Them Say it…Like Vail Did

Apr 5, 2013   /   Passes & Tickets

Should We Be Worried About This Skier’s Frustrations with First Tracks Passes?

Apr 4, 2013   /   Passes & Tickets

Testing the Theory That Spring Pass Sales Filter Skiers by Stoke

Mar 26, 2013   /   Passes & Tickets

Perhaps Following Vail Resorts’ Footsteps, Snowshoe Releases the Ridiculous Pass

Mar 20, 2013   /   Passes & Tickets

Can a Ski Resort Launch a New Pass Product in February? A-Basin Thinks So

Feb 22, 2013   /   Passes & Tickets

One Piece of Resort Marketing Tech I’m Still Nerding Out Over

Feb 7, 2013   /   Passes & Tickets

Selling a Resort Product Doesn’t End When Skiers’ Cash Hits Your Bottom Line

Feb 1, 2013   /   Passes & Tickets

Is predicting pass sales from the Spring pace a lost marketing cause?

Jan 8, 2013   /   Passes & Tickets

Frequent Skier Cards: Driver of Incremental Sales or Confusing Bonus System?

Dec 17, 2012   /   Passes & Tickets

Deals for Other Resorts’ Passholders? Data Say Magic & Burke May Have it Right

Dec 11, 2012   /   Passes & Tickets