“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.”

Epic Passes are once again on sale. I’m sure the higher-ups are carefully watching sales stats for the midwest after purchase of Afton Alps and Mt Brighton, but the lower-downs are taking some simple steps to spread the stoke about a pass with pretty insane value.

As simple as it gets, “Robbie” took a GoPro onto the slopes of Vail to record what people think of the EpicPass.

http://youtu.be/mb53CvmM2PI

The result was a super simple, quickly produced compilation of testimonials from locals and destination skiers alike.

Good stuff.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.