For the last four years, in various forms, I’ve been telling a story. A story about having how lucky I’ve felt to ski mountains like Vail and Snowbasin and Heavenly and Stowe.
Yet, ask me to list my favorite days on snow and you’ll get names like:
It can be weird sometimes in this industry to truly love skiing at small ski areas more than big mountains. It goes so directly against virtually every marketing message we send. That bigger is better, real skiers ski big mountains, and anything short of 1,500 acres will leave your bored and heading for the car by lunch.
It’s like I can hear music that nobody else does. Here I am, sitting in my car jamming out to an awesome song, but everyone on the street can’t hear the music and only sees some crazy dude losing his mind.
Well, not everyone.
You should watch the whole thing, but the crux is this line.
“Pete’s changed my life, 100%. The first time I saw someone go up that tow, everything made sense. And I was like, this is going to be my home.”
The context, in blog-post-bullet-point form, goes something like this:
Small skiing is the perfect solution to so many of the challenges our industry believes could be holding us back. Price, proximity, danger, difficulty, you name it.
I truly believe that what it will take to change the perception is core skiers discovering what Ian has discovered. That there’s another way to enjoy this sport that’s just as good, if not better, than the original.
And then telling their stories.
So I’ll finish where I began. What does our industry need? A lot more stories like this one.
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a slot on Gregg's calendar and let's chat.
New stories, ideas, and jobs delivered to your inbox every Friday morning.