Despite lots of shuffling just outside the top 25 (spots 26-28 are all moving up fast), September holds no changes to the Top 25 Ski Resorts on YouTube list. However, as the comprehensive data gathering from all North American resorts enters its second month, some fun data and patterns have begun to emerge. Here’s all the details.
Facts & Figures (all resorts on YouTube)
Facts & Figures (top 25 resorts on YouTube)
The Key Stat
Despite accounting for 61.83% of total ski resort video views all time, the top 25 resorts only accounted for 40.01% of the new views during the last month. Why that is the case, I’m not sure, but when only 4 of the Top 25 resorts have above-average increases in view counts, it make me think it’s not a coincidence and doesn’t quite match the “viral” idea behind getting a ton of views and letting the crowd carry it upward.
My best guess is that, for the most part, resorts are still in summer mode and aren’t creating many videos and/or promoting them yet. When it comes to natural YouTube fed views, a smaller channel will obviously still get fewer views than a larger channel, but those views will be relatively larger percentage-wise compared to larger resorts.
Any other ideas?
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