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YouTube Top 25 Update – Sep 2011

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Despite lots of shuffling just outside the top 25 (spots 26-28 are all moving up fast), September holds no changes to the Top 25 Ski Resorts on YouTube list. However, as the comprehensive data gathering from all North American resorts enters its second month, some fun data and patterns have begun to emerge. Here’s all the details.

Also note that all resort dashboards and YouTube rankings for all resorts are updated now as well.

Facts & Figures (all resorts on YouTube)

  • Total video views of all ski resort channels (August 23): 16,207,676
  • Total video views of all ski resort channels (September 22): 16,599,397
  • New video view over last month: 391,721
  • Percentage increase: 2.36%

Facts & Figures (top 25 resorts on YouTube)

  • Total video views of all ski resort channels (August 23): 10,117,761
  • Total video views of all ski resort channels (September 22): 10,270,585
  • New video view over last month: 152,824
  • Percentage increase: 1.69%

The Key Stat
Despite accounting for 61.83% of total ski resort video views all time, the top 25 resorts only accounted for 40.01% of the new views during the last month. Why that is the case, I’m not sure, but when only 4 of the Top 25 resorts have above-average increases in view counts, it make me think it’s not a coincidence and doesn’t quite match the “viral” idea behind getting a ton of views and letting the crowd carry it upward.

My best guess is that, for the most part, resorts are still in summer mode and aren’t creating many videos and/or promoting them yet. When it comes to natural YouTube fed views, a smaller channel will obviously still get fewer views than a larger channel, but those views will be relatively larger percentage-wise compared to larger resorts.

Any other ideas?

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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