skip to main content

Wild Mountain goes old school with a low-cost lift upgrade.

divider image for this post

I love ski lifts. A lot. And I like ski history. A lot.

So when I got my hands on a single chair a few years back, you can bet that my refurbishing plans called for stained wood slats and a classic color. The debate was between green and red. Red won.

Now, usually lift upgrades come with a price tag with a long line of zeros at the end. But when Wild Mountain wanted to give their mountain a fresh feel, they turned a similar style to make this happen. One with a decidedly smaller price tag.

Specifically, they decided to add stained oak slats to their chairlifts.

I dig this move.

It’s simple, it’s different, it’s a perfect direction at a time when a lot of skiers are longing for simpler times and less corporate skiing.

Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a slot on Gregg's calendar and let's chat.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.