Three Resort Videos Series to Keep an Eye on in 2014/15: Whistler/Blackcomb’s Beyond
Gregg Blanchard /
Video series have become an important fall content initiative for many resort brands. This week I’m highlighting three that have either started dropping or will drop soon for the upcoming 2014/15 ski season with a few thoughts on each.
For the last few years, Whistler has been steady in their efforts to product a season video series (summer too).
The Progression
From my personal favorite, Embedded, to the Wonder Reels, this time they’re at it again with a series of personal stories about the people who call Whistler home and their relationship with the mountain they’re calling the Beyond Series.
The episodes are already available online.
https://www.youtube.com/watch?v=iceSsuBm2FA
https://www.youtube.com/watch?v=iajUeUztRrk
https://www.youtube.com/watch?v=j34v_ANUntE
https://www.youtube.com/watch?v=BK-WDk2kgjg
https://www.youtube.com/watch?v=uTJquGi9HTk
The storytelling is incredible, the characters are a perfect match to the brand, and some nice cross promotion in the credits to help the entire series move along.
This year’s efforts have not disappointed.