TwoTwo Tuesdays: Expanding Marketing Teams & Resort Sponsored Skiers
Gregg Blanchard /
Once again, a thank you to all those who answered the question from two weeks ago. Before we get to today’s question, let’s take a peek at the results from two weeks ago.
Round 4 – RESULTS: Will you be expanding, shrinking, or keeping your marketing team as-is next season?
EXPANDING: 31%
SHRINKING: 0%
KEEPING THE SAME: 69%
Only a few of those that responded to the question provided reasons, but here they are.
“EXPANDING: We are a small resort and have 1 person in our marketing team, always have an always will. Responisble for all web, social, print, promotions amongst many other duties (including off season banquet sales and aerial park).
KEEPING THE SAME: Ahhh, if only there were more budget
EXPANDING: We’re hoping to expand (who isn’t!). As we wait for budget approvals, we’ve shifted roles and responsibilities to focus more on content and analytics. Also, we’re merging the PR, marketing, content teams, which is a trend across our industry and others.
EXPANDING: Graphic designer – investing in skilled talent is always a smart move.
EXPANDING: Hoping to add a videographer.”
Let’s see if we can get a few more explanations with responses with this round’s question.
Round 5: Does your resort sponsor athletes?
PS – This is my early list of future questions. Let me know if one sounds more intriguing than the others.
- Do you list your resort’s lodging on OTAs like Trevlocity, Hotels.com, etc.?
- Does your ski area have/use a specific hashtag?
- Is growing your resort’s email list a priority?
- What’s more important to you, watching ADR or RevPAR?
- Is any of the marketing communication to your guests automated?