The Canyons (Park City, UT) put out a few, simple ads this last year with somewhat vague headlines. The content was good, the layout looked clean and nice, but aside from “Massive Terrain in Massive Quantities” (great, but what about the snow?) each one felt like it was lacking a the “grab factor” that gave me a really solid reason to visit the canyons that I could identify while skimming.

Click on each ad for a larger version.

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