The Canyons (Park City, UT) put out a few, simple ads this last year with somewhat vague headlines. The content was good, the layout looked clean and nice, but aside from “Massive Terrain in Massive Quantities” (great, but what about the snow?) each one felt like it was lacking a the “grab factor” that gave me a really solid reason to visit the canyons that I could identify while skimming.

Click on each ad for a larger version.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.