You know, I share a lot of ideas on this here blog.

Occasionally, when the stars align and the things I share aren’t completely terrible, folks will actually put these ideas into practice so I can see how they fly in the wild.

That’s what happened in 2019 right before the craziness of the holidays.

The Stamp
It started with a snow stamp created by a candy company. I wrote about it back in February of 2019, but here’s the gist in a photo.

Create a snow stamp to use as a fun canvas for your message.

Squaw Valley
Squaw Valley saw the post and ran with it creating snow stamps for both Squaw Valley and Alpine Meadows. That winter, Tracy Chang sent me this photo.

As I often say, it’s not a gamechanger, but it is a fun little tool to have in your marketing arsenal when the snow flies.

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