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Social Media
Social7 Update: Compare Your Social Media Stats to the Entire Industry

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I’ve been psyched about the response to Social7 in the 6+ months since I launched it. People have used it, loved it, and even asked for me to install the script on their own websites.

Along the way I hope you’ve also seen my commitment to improving and refining it as a tool through various updates like the ability to add 5 resorts instead of 3, custom profiles instead of only ski areas, and, behind the scenes, a better delivery platform to drive the whole thing.

A New Feature
This is a fairly minor update compared to other changes, but I think it will be a helpful one nonetheless.

The idea behind adding 5 resorts to your report was for context, so you could compare your stats with the stats of other mountains. This was a huge plus for many users but even then I felt one thing was missing from Social7 that was included in the social dashboards on the main site.

That thing was an industry average.

Averages from Every Ski Resort in North America
So, if you’d like, you can now choose to replace one of the resorts in your report with an industry average. This is done using the drop down menu in your Social7 account.

If you are using the “Open Version”, this isn’t possible from your account but I can manually change your settings if you’d like.

Once added, one of the slots in your report will include the average number of Facebook fans resorts have, average number of new fans they got last week, average TAP, etc. to help you have an even better idea of where you stand.


P.S. – For those of you who have requested the ability to compare YouTube, Google+, etc. stats, I’m still debating if I want to tackle that and if it will be worth the work for the people that are using it. If you are dying to have that feature, give me a good reason and I’ll see what I can do :)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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