I love snowmaking. If you ask my family and friends, you’ll realize how large of an understatement that is.
No matter how times I experience brown, fall grass slowly turning white, it’s just as magical as the first time I saw a snowmaker running up close at Snow King during a family trip to Jackson as a child.
A couple decades later, turns out it’s great resort marketing material as well.
While I admire the efforts to open early and build an October base, the resorts that wait have a distinct advantage in the endless marketing ideas they can glean from the seasonal guinea pigs.
On that note, for all you folks who haven’t started making snow yet, here are three videos to spark a few ideas of your own once you fire up the compressors.
Killington: “Turn the Key”
Killington has always done great things with their “Classics” series, but this may be the best even if it doesn’t showcase Chandler’s…um…facial hair. But this may take the cake.
The production quality is amazingly good, but the elements within this little story are even better. Such an awesome video.
Telluride: “Behind the Scenes”
On a slightly more serious note, Telluride really did an awesome job with this behind the scenes video. Combining guys who love their jobs with the ups and downs of making it happen in one of the best peeks behind the curtain since Heavenly’s series.
I’m also a huge fan of how this was first embedded in a blog post with supporting copy and photos that was shared instead of a link directly to the video.
Wildcat: “Know the Snow”
Following a very similar thread was Wildcat’s second episode in their new “Know the Snow” series.
Combining perspectives from the crew with some really nice drone shots, this is a really nice piece with some really interesting information and footage.
But, while I’m at it, let me share three of the best-performing photos that have been shared so far. I’ve hand-chosen these to represent a few different angles to, again, spark more ideas.
First is Steamboat’s awesome complication. They are all great (and incredibly well-performing), but the bottom right one (when you view the large version), it’s so legit.
— #SteamboatResort (@skisteamboat) October 28, 2015
Next is a great wide-angle shot with Tripp Fay’s classic HDR touch to not only get a lot of action but a lot of great color and light as well.
— Copper Mountain (@CopperMtn) October 6, 2015
And finally this lovely slow-shutter shot from Norquay.
— Mount Norquay (@MtNorquay) October 28, 2015
Great images, great videos.
May these inspire your own (perhaps even better) snowmaking-centric marketing this fall.
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