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Five Ski Resort Marketing Lessons in One, Sexy Package

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Snowmaking in my book, is magical. Video, in my book, is the best medium for telling a story. Heavenly, in my book, combined these two things in a way that rocks my world. To wrap up a week that covered a lot of video-related marketing topics, I want to share my favorite series of resort video: The Snowmakers Webisode.

It brilliantly combines a five media / lessons / methods / principles of marketing into one beautiful package:

  1. Amazingly professional video and editing
  2. Tells a unique, intriguing story
  3. Answers one of those “so that’s how that works” questions of behind the scenes resort operations
  4. Gives the resort a personality
  5. Sells the product

So, before you turn on March Madness in an hour or two to witness your alma-mater’s doom like I did last night, take a few minutes, kick back, and enjoy the Deep Roots Media production of, “The Snowmakers”:





About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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