Wildcat’s Small Trail Map Addition Adds Simple Value for New Guests
Gregg Blanchard /
“As a lover of simplicity, I’ve (unsuccessfully) tried to keep a steady stream of posting coming along this topic. Marketing that shuns complexity is easier to execute, easier to track, and typically cheaper to produce. Once again I’m making a promise to myself that I’ll share more examples.”
It had been a while since I earnestly sought out a trail map at a mountain I was skiing until last year when I moved to Colorado. More than making my way from this lift to that, one mountain to another, I was trying to find the type of terrain I was hoping to ski.
Perhaps it was this memory that sparked a “that’s brilliant” moment when I stopped by Wildcat, NH last month. Scattered across their trail map were helpful hints like these:
When you shell out $75-$100 for a lift ticket these days, you want to make every run count. It’s a small things to point out possible starting points for various ability levels, benefits of different lifts, and fun facts about the mountain, but I think it’s the combination of many small things like this that can make all the difference in a skier’s experience at your mountain.
Even if it’s just a matter of making sure a beginner doesn’t find themselves at the top of a lift without an easy way down, every bit helps.
After all, a happy skier doesn’t just have a better day on the mountain, they have better days on the mountain.