“As a lover of simplicity, I’ve (unsuccessfully) tried to keep a steady stream of posting coming along this topic. Marketing that shuns complexity is easier to execute, easier to track, and typically cheaper to produce. Once again I’m making a promise to myself that I’ll share more examples.”

It had been a while since I earnestly sought out a trail map at a mountain I was skiing until last year when I moved to Colorado. More than making my way from this lift to that, one mountain to another, I was trying to find the type of terrain I was hoping to ski.

Perhaps it was this memory that sparked a “that’s brilliant” moment when I stopped by Wildcat, NH last month. Scattered across their trail map were helpful hints like these:

When you shell out $75-$100 for a lift ticket these days, you want to make every run count. It’s a small things to point out possible starting points for various ability levels, benefits of different lifts, and fun facts about the mountain, but I think it’s the combination of many small things like this that can make all the difference in a skier’s experience at your mountain.

Even if it’s just a matter of making sure a beginner doesn’t find themselves at the top of a lift without an easy way down, every bit helps.

After all, a happy skier doesn’t just have a better day on the mountain, they have better days on the mountain.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.