In-person rail jam not possible? SilverStar rallied and made it virtual.
Gregg Blanchard /
A lot of resorts rely on a steady stream of events to keep the skiers coming throughout the season.
But what do you do when a pandemic strikes?
If you’re SilverStar, you take those same sponsors, some concepts, and same potential participants and create a format for it to work virtually.
Not Just Rail Jam
While it’s not just the rail jam – they’ve also rolled out:
- Through Your Lens Challenge
- SEISMIC Hits Series
- 12 Days of Holidays
…but it’s the rail jam I was most curious about. Doug Chimuk at SilverStar gave me the heads up on this a few weeks ago, and now that time has passed a bit it’s cool to see the results.
And the comments? People are stoked. They love seeing a virtual event over no event.
Creativity
I love the creativity that is on display this year and this is a perfect example.
Instead of just throwing up their hands and saying “oh well” to any events, Doug and his peers found a new way to keep the stoke – and resort visitation – high.