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Sarcasm and Honesty Help PowMow Build Their Brand in the Utah Ski Scene

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A few weeks ago, I shared a clever billboard Utah’s Powder Mountain used to tout the fact that they didn’t have (or need) snowmaking equipment.

Little did I know it was only one of many honest and sarcastic ads that paint the picture of the vibe that remains in the mountains above Ogden. I completely love these.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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