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Shouldn’t Not Having to Make Snow Be a Marketing Strength?

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“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.”

As much as I love being able to ski lift-serviced terrain by early November here in Colorado, I miss the snowmaking-less runs of yesteryear at Beaver Mountain in Northern Utah.

I’m a huge fan of snowmaking, both as an operational boost as well as something I consider nigh unto an art form, but skiing at a resort that doesn’t have a thick base of bulletproof man made is refreshing.

Like Grand Targhee’s old “snow from heaven, not hoses” tagline, I love to see those lucky few resorts not be afraid to say “yeah, we don’t have snowmaking and we’re proud of it.” Like Powder Mountain:

Source: Powder Mountain Facebook Page

A simple marketing message with a potentially far-reaching message. Good stuff.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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