Many resorts have already built out their Facebook Timeline’s with interesting facts, stories, milestones, and upgrades. As a lover of all things ski history, it’s been fun to see this mix of the old and the new filling my news feed during the last few months.
But that “filling” is exactly what I’m worried about and, if I were in your shoes, might consider doing differently from here on out.
I Love Brundage
I absolutely love Brundage Mountain Resort and the nearby town of McCall, Idaho. It’s one of the most beautiful, relaxing places I’ve ever been. So, when the resort started building out their Timeline, I was glad they were showing up in my feed.
Within an hour two, nearly 10 items from Brundage showed up. On one hand I was surprised that so much content passed the EdgeRank check and was being shown. On the other hand, my marketing side wondered if may there is a better way.
Slow Drip or Full Throttle?
If you haven’t yet built out your timeline, or if you stumble accross more content you plan to add, I’d consider slowly adding these facts and photos over time instead of all at once. I think this would do a few things.
It’s not a guarantee to double engagement of get massive visibility on each piece, but I do think it would help.
Gather all the content you need but build it out slowly. Give each piece of content the focus and attention it deserves and keep a stash of quality stuff you can share on slow days and weeks.
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
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